Demand Generation Specialist

BoardEx • Full-time • US • 1d ago

Altrata is a global leader in data-driven people intelligence. Our platforms give our clients all the information they need on everyone they need to know. Our data is actionable, accurate, and comprehensive. And our global team is committed to maintaining millions of profiles and changing data points to effectively engage audiences and make meaningful, lasting connections.

Our people are core to our success. That’s why we put them first in everything we do. We practice transparency. We encourage collaboration. We prioritize inclusion. And as our business grows, we want our people to grow, too. That’s why we offer constant

opportunities to learn and improve, to achieve and advance

The Growth Marketing team is seeking a creative and data-oriented Demand Generation Specialist to join its dynamic team. The Demand Generation Specialist will play a pivotal role in supporting the development of high-performing demand generation campaigns in collaboration with cross-functional teams to generate new leads and enhance product adoption. They will assist in the planning and execution of paid media campaigns, organic search and social campaigns, nurture journeys and email automation, and analyzing performance analytics. We are looking for a strong individual contributor to apply creativity and innovation to our growth marketing organization. 

What you do

You will support the development of high-performing demand generation campaigns (email, PPC, display, landing pages) in collaboration with cross-functional teams such as Product Marketing, and Sales to generate new leads and enhance product adoption

You will participate in the planning and execution of paid digital advertising campaigns, including PPC, display, and social media advertising — including the collaboration with internal team members and external agencies and vendors

You will analyze and report on past campaign performance, translating insights into strategic optimizations to improve conversion funnel

You will execute email marketing campaigns, including audience segmentation, A/B testing, and campaign optimization

You will collaborate with the marketing team to maintain marketing automation best practices including list management, email deliverability, optimization, and data quality and hygiene.

You will work with internal teams to drive performance of demand generation campaigns

You are passionate about building, automating, and improving customer cross-sell and upsell campaigns to drive adoption of additional product features and offerings

You will develop a deep understanding of the Altrata brand message and client use-cases for all our products.

Who you are

2-5 years of experience as a demand generation specialist ideally at a SaaS company

Strong skills in managing paid media campaigns

Strong project management skills, including being able to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively

Previous experience with Pardot strongly preferred

Experience in various email automation tools (e.g. Intercom, Mailchimp, Marketo, Outreach, etc)

Experience with creating and managing email campaigns and email audience segmentation

Preferred experience in various data analytics reporting tools (e.g. Salesforce, Google Tag Manager, Google Analytics 4, etc)

About Altrata 

Altrata is a global leader in people intelligence. It includes more than 100 million profiles on wealthy individuals around the world and more than 12 million profiles on senior decision makers, board members and c-suite leaders. Altrata provides intelligence on the people who are most impactful to our clients’ success.Advanced integration solutions allow deeper insights and access to billions of connections helping clients close more deals, manage risk, and identify up and coming talent quickly. Our data is actionable, accurate, and comprehensive. Powered by a global team of more than 400 researchers who are committed to maintaining millions of profiles and changing data points, so you can effectively engage and make meaningful, lasting connections.

Altrata™ is comprised of five distinct offerings: BoardEx, Boardroom Insiders, RelSci, WealthEngine, and Wealth-X. Altrata is actively committed to promoting, fostering, and nurturing a diverse and inclusive environment, and all applicants will receive equal consideration regardless of race, sex, religion, color, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We recognize that these types of statements appear often in job descriptions. At Altrata, we really and truly mean it.

We are guided by three key values and strive to always be purposeful, dynamic, and authentic in everything we do.

How we work:

In short, we work flexibly! Altrata employees can choose to work from wherever they want (mostly). For some, that might mean splitting time between working from home and one of our global offices, and for others that could mean working fully remote. We want our team to choose the working dynamic that works best for them. We currently have team members spanning the following countries: United States, United Kingdom, Canada, Hungary, India, and Malaysia.

We also start our weekends early, at lunchtime on Fridays (really!), giving everyone a jump on their weekends.

Studies have shown that women, people of color, members of the queer community, and people with disabilities are less likely to apply to jobs unless they meet every single qualification. At

Altrata, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Interested in joining our growing global organization? At Altrata, we can promise you two things: You will be in good company and you will make an impact.