R178727
Job Profile
Position Overview
PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in Marketing Operations to ensure we are building a marketing foundation for scale. We are seeking a highly motivated and experienced Marketing /MarTech Operations professional to join our team and drive process innovation within our marketing department.
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company’s success.
Position Summary
We are seeking an experienced Marketing Technology / Content Supply Chain team member to oversee Marketing’s adoption and operation of the content supply chain - particularly focusing on Adobe Experience Manager Digital Asset Management Systems (DAM)/AEM Assets. The ideal candidate will play a pivotal role in optimizing processes, driving technology adoption, and ensuring our marketing systems operate efficiently to ensure seamless management of our content supply chain.
As a MarTech Business Analytics Lead, you will collaborate closely with cross-functional teams including Marketing, IT, Product, as well as internal and external Creative teams to enhance digital workflows, improve asset management practices, and deliver an exceptional customer experience across channels.
You will be based in one of PNC’s primary locations: Pittsburgh, PA; Philadelphia, PA; District of Columbia; Atlanta, GA; or Cleveland, OH. Some responsibilities may be performed remotely, at the manager’s discretion.
Responsibilities
- Technology Implementation:
- Lead and manage the implementation and optimization of Adobe Experience Manager (AEM), AEM Assets, and other DAM platforms to support the marketing team’s digital asset management needs.
- Act as a subject matter expert on Adobe Assets and DAM tools, providing guidance on best practices, asset management strategies, and process improvements.
- Oversee integrations between DAM systems, AEM Assets, and other marketing tools (e.g. CMS, CRM, analytics platforms) to ensure seamless data and content flow and consistency across platforms.
- Support the troubleshooting of technical issues related to AEM Assets, and DAM systems, liaising with IT and external vendors as needed.
- Ensure data integrity and enforce governance policies across the DAM, ensuring assets are properly cataloged and accessible for global teams.
- Process Optimization
- Define and develop a roadmap for the content supply chain platforms in line with Marketing’s vision and both intermediate and longer-term business objectives
- Develop and improve processes for asset lifecycle management, including metadata management, taxonomy,, usage rights management, and asset archiving to ensure efficient use of resources.
- Drive automation and process improvement initiatives to improve asset delivery times, and reduce operational costs (e.g. integration/consolidation of asset management tools).
- Lead initiatives to optimize AEM components and templates for better performance, scalability, and ease of use to support acceleration of content creation and availability. Work closely with Risk line of defense partners to mitigate risks and identify opportunities to implement and automate controls.
- Assess process breakdowns to prioritize improvement and innovation opportunities.
- Cross-Functional Collaboration:
- Collaborate with marketing and creative teams to streamline workflows related to asset creation, storage, distribution, and version control.
- Work with internal stakeholders to evaluate new technologies and solutions to enhance marketing operations and support business objectives.
- Provide training and support for marketing business teams on AEM and DAM tools, ensuring they have the knowledge to use the systems effectively.
- Innovation:
- Stay abreast of industry trends and emerging technologies in marketing operations and proactively identify opportunities for innovation and present recommendations to leadership.
- Drive and support culture of innovation within the marketing operations team (e.g. direct to vendor print production content delivery strategy).
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Information Tech or a related field.
- 5+ years of experience working in a marketing technology role, with deep knowledge of Adobe Experience Manager (AEM) and AEM Assets as a Cloud Service.
- Hands-on experience with Digital Asset Management Systems (DAMs), including administration, configuring, maintaining, and optimizing the platforms.
- Strong understanding of marketing workflows and processes, including asset creation, approval, publishing, and archiving. Proven track record of driving process improvements in a marketing or creative operations environment.
- Experience with integration of AEM Assets with Adobe products - Adobe Analytics, Customer Journey Analytics (CJA), Target, and Adobe Journey Optimizer (AJO) – other DAMs and 3rd party marketing systems (e.g. CRM, CMS, and analytics tools).
- Hands-on experience with metadata tagging, asset taxonomy, and rights management best practices.
- Experience in permission management, including the creation of users, user groups, and permission management in AEM/AEM Assets. Ability to work cross-functionally and communicate effectively with marketing, IT, and creative teams.
- Excellent problem-solving skills with the ability to aid IT with troubleshooting of technical issues.
- Proficiency in handling cross-browser and cross-platform issues (IE, Firefox, Safari, etc.) Exposure to HTML, CSS, JavaScript, and JavaScript frameworks/libraries is desirable.
- Knowledge of AEM building blocks, including templates, components, dialogs, widgets, and bundles
- Strong leadership and project management skills, with the ability to guide teams through change and optimization initiatives.
- Experience in managing vendor relationships and external partners for DAM and AEM support.
- Knowledge of automation tools and technologies for improving marketing efficiency.
- Familiarity with analytics platforms and the ability to integrate them with AEM for performance tracking and optimization.
- Adobe Experience Manager Business Practitioner or other Adobe technologies is a plus.
Job Description
- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
- Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
- Determining the optimal analytic approach and supporting development, implementation and enhancements.
- Conceptualizing, developing and continuously optimizing analytical solution for operations and executive management to enable data driven decision making.
- Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
- Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
- Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning
Competencies
Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies
Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Pay Transparency
Base Salary: $65,000.00 – $182,000.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application Window
Generally, this opening is expected to be posted for two business days from 11/27/2024, although it may be longer with business discretion.
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.
- For more information, please click on the following links:
Time Away from Work
PNC Full-Time Benefits Summary
PNC Part-Time Benefits Summary
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
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