About This Role
The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives. Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.
We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, creative, research & analytics, and digital platforms & experiences.
BlackRock is changing the way the financial services sector talks to its audiences. To help do this, we are recruiting into our talented, award winning, global internal creative agency in Atlanta. Part of a wider 30+ strong Global Creative team, we are responsible for creating industry-leading marketing communications and design work, helping redefine marketing in the FinTech industry.
Your role and impact
This role is for a writer to join our in-house creative team, where you'll craft innovative, on-brand marketing communications across various platforms. Partnering with the creative team and business stakeholders, you’ll deliver unexpected and engaging creative that aligns with our category-defying brand. Your work will support key business growth areas, including products, campaigns, events, and more. This position is based in Atlanta.
Your Responsibilities
- Experienced creative writer with a strong background in both agency and/or in-house environments, skilled in crafting innovative, captivating, and on-brand marketing communications. Expertise in developing compelling copy, straplines, and concepts for high-profile conferences, social media, product launches, presentations, campaigns, web content, advertisements, videos, direct mail, and other marketing materials.
- Skilled at bringing briefs to life, meeting marketing objectives with engaging and impactful content.
- Challenge the status quo with creatively provocative and unexpected ideas and writing that stands out.
- A creative pluralist, adept at working across digital, offline, and experiential marketing platforms.
- Capable of generating 'Big Ideas' of ad-agency quality that resonate with target audiences and differentiate us from competitors.
- Experienced in visual storytelling, turning complex content into simple, beautiful, and engaging visual narratives.
- Able to distill complex products or themes, identifying unique value propositions and transforming them into clear, compelling messaging for web content, presentations, and visual storytelling.
- Deep understanding of audience motivations, knowing how best to communicate with different groups and recognizing what is relevant and newsworthy.
- Collaborate closely with graphic designers, art directors, visual storytellers, and global marketing teams to develop innovative visuals that enhance and reinforce messaging.
You Need To Have
- Excellent copywriting skills with the ability to craft compelling marketing and advertising 'big ideas.' A storyteller at heart, with a journalist’s knack for creating relevant, fact-based copy infused with emotion and humanity.
- Proven writing and editorial experience across both online and offline media.
- At least five years of experience in marketing, advertising, or digital agency work, or within a high-quality in-house team.
- A standout portfolio showcasing work that demonstrates creative leadership and originality, with clear evidence of owning the core idea.
- Experience working with established brand guidelines, including style and tone of voice.
- Basic understanding of SEO best practices and how to apply them to written content for web and ai models.
- Understanding of the financial services sector is a plus, but not a requirement.
- Ability to collaborate effectively with other creative team members to bring ideas to life.
Soft Skills
- Dynamic and driven collaborator
- Engaged AI adopter
- Innovative and creative in approach
- Proactive and can-do attitude
- No fear of deadlines and a calm demeanor under pressure
- Quick learner
- Outstanding interpersonal skills and the ability to deliver engaging presentations with confidence.
- Ability to confidently ‘sell’ creative concepts to senior partners
For Atlanta, GA Only the salary range for this position is USD$90,000.00 - USD$120,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.
Our Benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our
privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
