Position Overview:
The Director, Product Marketing will lead and be responsible for our end-to-end go-to-market strategy for core customer segments of Diligent Boards including managing positioning, messaging and pricing. The Director, Product Marketing will be an expert in understanding our clients and market and build stories to help us engage current and future clients for long-term success, all while creating demand in the market and differentiating us from the competition. This role’s impact will touch all parts of the company and help us fuel our growth as the market leader in this space. The Director, Product Marketing will be responsible for driving the success of Diligent’s Boards product across specific segments and regions.
This role will be responsible for positioning and messaging, product launches, market research, sales enablement and other initiatives that push our brand and business forward. You will work with your peers in Product Marketing collaborating on our other GRC solutions as well with colleagues across Product, Engineering, Marketing, Sales, Customer Success, Enablement, Finance and more. If you are someone who loves data and loves making the sophisticated simple, with a deep technical aptitude and passion for solving our client’s GRC challenges, this is the role for you.
This is a high-impact, strategic role and you'll be part of a team that values excellence and initiative, and cares about results. You will work closely with the General Manager our Governance Business Unit as well as senior leadership. Your work will have an immediate and meaningful impact, and you will be supported along your career journey to take chances and grow into the professional you desire to be.
Key Responsibilities:
- Go-To-Market Strategy: Collaborate with cross-functional teams (marketing, sales, customer success, product) to define and execute go-to-market (GTM) strategies for Governance, Risk, and Compliance (GRC) solutions, ensuring alignment across all segments.
- Market Insights and Analysis: Provide foundational insights including market analysis, TAM, ICPs, personas, customer journey mapping, competitive analysis, and Voice of Customer (VoC) to guide marketing and product decisions.
- Messaging and Content Development: Develop compelling and consistent messaging for sales, customer success, and marketing teams and create content, sales collateral, and enablement tools that drive product adoption and engagement.
- Campaign Design and Execution: Lead multi-channel campaigns (digital, content, events, web) in partnership with Sales and Marketing to achieve revenue and customer engagement targets, empowering sales and field marketing teams to amplify messaging.
- Sales Enablement: Equip sales and customer success teams with training, tools, and assets to support pipeline development and revenue growth, ensuring alignment with market and product positioning.
- Marketing Plans and Opportunity Identification: Create and implement annual/quarterly marketing plans that identify market opportunities, articulate core messaging, and generate leads for sales teams.
- Cross-Functional Collaboration: Work with product, sales, marketing, and enablement teams to execute market research, define buyer personas, and align on positioning, messaging, and sales enablement strategies.
- Product Positioning and Messaging: Develop compelling positioning and messaging for the GRC platform and ensure consistent communication of the value proposition across all channels.
- Competitive and Market Intelligence: Collaborate with the Product Strategy team to monitor competitive landscape, industry trends, and customer feedback, using insights to inform product development and innovation.
- Product Launches and Market Readiness: Lead cross-functional product launch activities, ensuring successful market introduction, sales preparation, and customer education on new products.
- Performance Measurement: Define success metrics and measure the impact of product marketing efforts, continuously refining GTM strategies, positioning, and messaging to drive product growth.
- Pricing and Packaging: Define strategies for pricing, packaging, and product-market fit to align with both new customer acquisition and customer expansion opportunities.
- Product Expertise and Enablement: Serve as the product expert for sales and pre-sales teams, supporting strategic opportunities and new product introductions, and collaborating with sales enablement for education at scale.
- Cross-Functional Collaboration on Product Strategy: Regularly collaborate with technical product management to prioritize initiatives and align the product roadmap with market opportunities and customer insights.
Required Experience/Skills
- B2B product marketing experience in technology, GRC, corporate data/information, finance or professional services companies preferred.
- Experience with legal and governance products and services and core persona buyers (general counsels, legal professionals, corporate secretaries, etc.) is a bonus.
- Ability to craft compelling stories, collateral, and tools around technology products and services for both business and technical buyers
- Experience working with partners and agencies to develop sophisticated marketing materials that drive impact with enterprise and mid-market buying committees
- Demonstrated insights experience to be able to deeply understand our market, customers and competition and then integrate into product development and Go-To-Market strategies.
- Proven track of owning projects end-to-end and working autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
- Experience in executing operational and Go-To-Market plans that require input and execution from multiple teams
- Strong understanding of SaaS-based solutions and product marketing best practices and a passion for technology.
- Experience working closely with the Marketing, Product Management, Enablement, Sales and Customer Success teams, you are comfortable in a rapidly growing environment that demands a combination of technical product knowledge, exceptional storytelling and positioning skills, and the ability to interface at multiple levels and across multiple functions in the organization.
- 8+ years of experience in marketing strategy development and cross-functional execution in a B2B SaaS environment.
- 5+ years of relevant experience within a product marketing or technical marketing role.
- A proven track record of writing performance-driven product marketing plans that translate into measurable adoption results.
- Considerable experience influencing cross-functional stakeholders at the senior leadership level.
- Adaptable and can deal with ambiguity and changing (& growing) priorities, with an eye for prioritization.
Preferred Experience/Skills
- Strong project management skills with the ability to prioritize effectively
- Strong analytics skills with ability to distil raw data into actionable insights and create clear, concise and actionable reports
- Self-starter and entrepreneurial attitude, including ability to take initiative and comfortable navigating white space
- Experience targeting multiple segments and comfortable with forecasting and attribution across campaigns and initiatives.
- Excellent written, verbal communication and negotiation skills.
- Excellent relationship-building skills and a strong positive attitude.
