Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We’re proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is looking for a highly organized and detail-oriented Associate, Marketing to join our Advertising & Paid Media team. Reporting to the Director, Marketing, this person will support the planning, execution, and optimization of multi-channel advertising campaigns that drive brand awareness, investor education, and product adoption.
You’ll play a critical role in campaign management, workflow coordination, and stakeholder communications, helping ensure campaigns are delivered on time, within budget, and in compliance with regulatory standards.
Responsibilities:
- Manage campaign project workflows, including timelines, creative deliverables, budgets, and reporting.
- Maintain marketing dashboards and trackers to keep teams aligned and campaigns on schedule.
- Route contracts, creative assets, and campaign materials for internal review and approval.
- Partner closely with the Creative and Compliance teams to ensure timely approvals and regulatory compliance.
- Collaborate with external media and creative agencies to launch and optimize campaigns across digital, social, OTT, OOH, and traditional channels.
- Support performance reporting, surfacing insights and recommendations to optimize campaign effectiveness.
- Monitor industry trends and competitive activity to inform paid media strategies.
- Contribute to testing initiatives, helping identify new creative approaches, channels, and audiences.
Prior Experience/Requirements:
- 4+ years of experience in marketing, advertising, or project management, ideally in financial services, fintech, or crypto.
- Proven project management skills with experience managing cross-functional workflows and approvals.
- Excellent organizational and ability to manage multiple projects at once
- Excellent communication skills with a proactive, solutions-oriented approach.
- Comfort working in a fast-paced, highly regulated environment.
- Familiarity with integrated media strategies (paid digital, OTT/CTV, OOH, audio and traditional media).
- Knowledge of crypto markets, digital assets, or alternative investments is a plus.
- Strong attention to detail and commitment to operational excellence.
- Ability to thrive in a collaborative, fast-moving environment.
- A team-first mindset and ability to build strong relationships across internal and external partners.
- Top brand, creative, or marketing agency experience
- A driven, high octane attitude
