Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Carta’s fund administration platform supports nearly 7,000 funds and SPVs, representing $150B in assets under administration in venture capital and private equity. Trusted by more than 40,000 companies, Carta also helps private businesses in over 160 countries manage their cap tables, valuations, taxes, equity programs, compensation, and more. Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital. You’ll be joining our Performance Marketing Team reporting to our Performance Marketing Lead. As Performance Marketing Manager you’ll work to deploy winning strategies for paid media across all segments, evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise. You will drive channel efficiency by expanding digital footprint and generating high-quality sales opportunities that support growth targets, identify and evaluate channel effectiveness across email, paid social, digital ads and third party media and review sites, and improve return on ad spend through a pragmatic test and scale approach. Support campaign execution excellence by designing, managing, and optimizing paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives. Collaborate closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success. Embrace innovation and experimentation by being on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency. Standardize paid media planning, budgeting, and reporting by creating a flexible but standardized approach to responding to inbound requests, documenting tactics and reporting on budget and performance. Foster a shared language around metrics that matter; educating others on channel and campaign insights. The role is critical in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units and is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations. Requirements include 6-8 years of experience in demand generation and/or performance marketing with at least 3 years in B2B, fluency in ad platforms and networks (Google Ads, Google Display Network, GA4), familiarity with marketing automation and attribution tools (Marketo Measure, Bizible, Salesforce), experience using data visualization tools (Looker, Tableau), comfort with ABM platforms and DSPs (6Sense, Demandbase, ZoomInfo MarketingOS), and a BA degree. SaaS experience across SMB, Mid-Market and Enterprise segments is strongly preferred. Understanding of marketing mix modeling and predictive analytics is preferred. Carta values employees who are helpful, relentless, unconventional and kind, working collaboratively and cross-functionally to challenge the status quo and create more owners in the private markets.
