Together we fight for everyone’s opportunity for a better financial future.
We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.
Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.
Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now
Job Summary:
We are seeking a strategic and results-driven Director of Partner & Field Marketing Programs to lead the development and execution of marketing initiatives that empower our field and channel partners. This individual will report to the AVP, B2C Customer Engagement & Marketing Operations and will be responsible for creating and managing scalable marketing programs, campaigns, and materials designed to enhance partner effectiveness, increase product adoption, and drive long-term customer engagement and loyalty.
As a senior leader, this role will work cross-functionally with sales, product, digital marketing, and marketing technology teams to ensure alignment between marketing strategies and business objectives. Additionally, this individual will play a key role in developing the overarching omni-channel marketing strategy for scalable campaigns and assets across four business lines on a distributive marketing platform. This platform will enable field partners to efficiently customize and deploy marketing materials while ensuring brand consistency, compliance, and enhanced partner engagement.
Key Responsibilities:
- Leadership & Strategy: Develop and lead the overall partner and field marketing strategy, ensuring alignment with corporate goals and revenue growth objectives.
- Marketing Program Development: Oversee the creation and execution of marketing programs, campaigns, and content that equip partners to drive customer engagement, retention, and cross-sell opportunities.
- Partner Enablement & Engagement: Establish scalable marketing frameworks, tools, and resources that empower advisors, brokers, and field teams to effectively promote our products and services.
- Customer-Centric Marketing: Design and implement strategies that enhance customer enrollment, product adoption, and long-term loyalty through partner-driven initiatives.
- Scalable Marketing Technology & Automation: Collaborate with the marketing technology team to develop a new platform that allows field partners to customize and deploy marketing campaigns and assets efficiently across four business lines. Ensure platform adoption and optimization.
- Brand & Market Positioning: Strengthen brand awareness and thought leadership in the retirement and insurance industry through targeted partner marketing efforts.
- Performance Measurement & Optimization: Analyze marketing program effectiveness, using data-driven insights to refine strategies, improve partner engagement, and maximize ROI.
- Cross-Functional Collaboration: Serve as the key liaison between marketing, sales, product, and digital teams, ensuring seamless execution and alignment on business priorities.
- Team Leadership & Development: Build, mentor, and manage a high-performing partner marketing team, fostering innovation, collaboration, and professional growth.
Qualifications:
- Experience: 10+ years in marketing, with at least 5 years in a leadership role within the retirement, insurance, or financial services industry. Experience in partner, field, or channel marketing is required.
- Skills & Expertise:
- Proven ability to develop and execute successful partner marketing strategies.
- Strong leadership and team management skills, with experience leading cross-functional initiatives.
- Experience working with distributed marketing technology to enable scalable campaign execution.
- Deep understanding of customer engagement, retention, and cross-sell strategies.
- Data-driven mindset with experience in marketing analytics and performance measurement.
- Excellent communication, stakeholder management, and executive presentation skills.
- Proficiency in digital marketing, CRM, and marketing automation tools.
- Education: Bachelor’s degree in marketing, Communications, Business, or a related field. MBA or equivalent experience is preferred.
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Compensation Pay Disclosure:
Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.
The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya offers incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.
Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
$139,110 - $173,890 USD
Be Well. Stay Well.
Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.
What We Offer
- Health, dental, vision and life insurance plans
- 401(k) Savings plan – with generous company matching contributions (up to 6%)
- Voya Retirement Plan – employer paid cash balance retirement plan (4%)
- Tuition reimbursement up to $5,250/year
- Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
- Paid volunteer time — 40 hours per calendar year
Learn more about Voya benefits (download PDF)
Critical Skills
At Voya, we have identified the following critical skills which are key to success in our culture:
- Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
- Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
- Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
- Business Acumen:Appreciation and understanding of the financial services industry in order to make sound business decisions.
- Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.
Learn more aboutCritical Skills
Equal Employment Opportunity
Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.
Reasonable Accommodations
Voya is committed to the inclusion of all qualified individuals. As part of this commitment, Voya will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please reference resources for applicants with disabilities.
Misuse of Voya's name in fraud schemes
