Marketing Manager

Diligent • Washington, District of Columbia, United States • 3w ago

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster. 

At Diligent, we're building the future with people who think boldly and move fast.  Whether you're designing systems that leverage large language models or part of a team reimaging workflows with AI, you'll help us unlock entirely new ways of working and thinking.  Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.  The future belongs to those who keep learning, and we are building it together.  At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.

Learn more at diligent.com or follow us on LinkedIn and Facebook

Position Overview

Diligent is seeking a Marketing Manager who excels at crafting compelling messaging and market positioning to drive growth, accelerate adoption, and elevate our brand presence - especially as we launch AI-powered innovations. The ideal candidate is a strategic storyteller and market shaper, adept at translating complex solutions into clear, differentiated narratives that resonate with target audiences. You will partner closely with product marketing, demand generation, field marketing, and content teams to ensure our messaging is consistent, impactful, and aligned with our go-to-market vision. Experience executing customer advisory boards and leveraging direct customer feedback to inform positioning is highly valued.

Key Responsibilities

Messaging & Positioning Leadership: Develop and refine messaging frameworks and value propositions that differentiate Diligent’s solutions in the market and drive buyer engagement.

Integrated Campaigns: Lead the strategy and execution of high-impact campaigns, ensuring messaging and positioning are central to all initiatives.

Customer Advisory Boards: Plan and execute customer advisory boards, using insights to inform messaging, positioning, and campaign strategy.

Go-to-Market Content Creation: Build assets that communicate our unique value—solution briefs, case studies, pitch decks, website copy, video scripts, and sales outreach sequences.

Cross-Functional Partnership: Collaborate with product marketing, field & events marketing, digital, content, and sales to ensure cohesive, persona-aligned messaging across all touchpoints.

Audience & Market Insights: Leverage buyer insights, market research, and competitive intelligence to refine messaging and ensure relevance across segments, regions, and personas.

Required Experience & Skills

7+ years of B2B marketing experience with a strong focus on messaging, positioning, and integrated campaign execution—ideally within SaaS or enterprise technology.

Demonstrated success developing differentiated messaging frameworks and positioning strategies for global markets.

Experience planning and executing customer advisory boards and leveraging customer insights to inform go-to-market strategy.

Exceptional writing, storytelling, and presentation skills—with the ability to translate complex solutions into compelling narratives.

Strong collaboration skills and cross-functional experience working with product marketing, sales, demand generation, and content teams.

Deep understanding of the enterprise buyer journey and how to map messaging and tactics across personas, industries, and regions.

Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization.

Preferred Experience & Skills

Experience working in a matrixed global organization, collaborating across geographies and departments.

Exposure to governance, risk, or compliance industries or regulated verticals such as financial services, healthcare, or energy.

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