Position Overview:
Diligent is seeking a Demand Gen Manager to drive new customer acquisition through strategic media buying and full-funnel demand generation. This role will own paid media strategy, execution, and optimization across social, programmatic, and other digital channels, driving the right marketing mix aligned to Diligent’s solutions and personas. You’ll collaborate with Product Marketing, Content, and Field teams to build scalable acquisition programs, test new channels, and accelerate pipeline growth. This is a high-impact, performance-driven role at the intersection of media buying, growth experimentation, and cross-solution marketing execution.
Key Responsibilities
- Build and execute full-funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.
- Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions.
- Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI.
- Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers.
- Partner cross-functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas.
- Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency.
- Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities.
- Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL>Opp conversion, and pipeline impact.
- Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs.
- Surface insights and recommendations from testing and performance data to inform future GTM and budget planning.
- Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities.
- Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down.
Required Experience/Skills
- Bachelor’s degree; 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization.
- Hands-on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend
- Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact.
- Strong understanding of funnel metrics, attribution models, and revenue marketing frameworks (MQL → Opp → Pipeline → Bookings).
- Demonstrated success launching cross-functional growth initiatives that align with product, regional, and GTM priorities.
- Experience running A/B and multivariate testing across creative, offers, and conversion paths to improve performance.
- Familiarity with ABM and intent platforms (6Sense, Demandbase) and how they inform targeting and personalization.
- Collaborative operator comfortable working across Product Marketing, Sales, Regional DG, and Marketing Ops teams.
- Analytical and data-driven, with experience managing budgets and optimizing campaigns toward ROI and pipeline goals.
- Strategic thinker and self-starter who thrives in a fast-paced, matrixed environment and takes a test-and-learn approach.
- Excellent project management and communication skills, with the ability to influence stakeholders and drive alignment across teams.
- Experience supporting multi-solution or multi-region go-to-market structures is a strong plus.
