Director, Product Marketing (Audit)

Diligent • London, England, United Kingdom • 2d ago

Position Overview:

The Director, Product Marketing (Audit) is a senior, strategic, and execution-focused role, responsible for defining and driving the go-to-market (GTM) strategy for Diligent’s Internal Audit product suite. Reporting to the Senior Director, Product Marketing (Risk & Audit), this role combines high-level strategic vision with hands-on execution to position Diligent as the leading provider of internal audit management software.

The Director will own messaging, positioning, and content strategy that resonates with internal audit leaders, finance executives, compliance officers, and board-level stakeholders across globally. This role requires close partnership with Product Management, Sales, Marketing, Customer Success, as well as external stakeholders, including the Institute of Internal Auditors and other industry partners, to deliver differentiated storytelling, enablement resources, and programs that drive adoption, pipeline, and revenue growth.

This is a high-impact position within the Risk & Audit Business Unit, providing the opportunity to shape market perception, strengthen competitive positioning, and elevate Diligent’s leadership in enterprise audit and compliance solutions.

Key Responsibilities:

Strategic GTM Leadership

Define and execute GTM strategy for Diligent Audit solutions globally, ensuring alignment with broader Risk & Audit business goals.
Establish differentiated positioning, messaging, and value propositions that resonate with audit, risk, and compliance audiences.
Translate market, regulatory, and competitive insights into actionable GTM plans.

Market Intelligence & Research

Lead deep-dive market research to understand buyer needs, industry trends, competitive landscape, and regulatory requirements.
Build comprehensive buyer personas and use cases to inform product positioning, campaigns, and sales enablement.

Sales Enablement & Partnership

Develop and maintain high-impact sales enablement tools, including decks, playbooks, battle cards, and objection-handling guides.
Partner with Sales leadership and subject matter experts to refine messaging, improve deal conversion, and localize content for key regions.
Conduct competitive analyses and provide actionable insights to the sales organization.

Content & Campaign Execution

Collaborate with Content Marketing to produce thought leadership, case studies, white papers, and blogs highlighting audit best practices and Diligent expertise.
Support global demand generation efforts with campaigns, webinars, virtual events, and field enablement programs.
Leverage AI-powered tools to enhance content creation, campaign targeting, and audience engagement.

Product Collaboration & Advocacy

Partner closely with Product Management to ensure GTM messaging reflects evolving product capabilities and customer needs.
Support customer advocacy programs, including Customer Advisory Boards, testimonials, and reference campaigns.
Drive external partnerships with IIA and other industry organizations to co-develop thought leadership, events, and programs that reinforce Diligent’s credibility and influence in the audit and risk community.

Performance Measurement & Optimization

Analyze campaign and GTM effectiveness, win/loss outcomes, and competitor activity to continuously refine positioning and improve sales impact.
Set clear metrics to track adoption, engagement, and influence on revenue growth.

Required Experience & Skills:

7+ years of B2B product marketing experience, ideally in SaaS, audit, GRC, or risk management solutions.
Strong understanding of internal audit, risk frameworks, compliance, and regulatory drivers.
Personable and strong communicator with the ability to present confidently to executive audiences, customers, and industry partners.
Demonstrated success in leading cross-functional GTM strategies, from strategy through execution.
Experience marketing enterprise SaaS or AI-powered solutions is highly desirable.
Excellent communication and storytelling skills, able to simplify complex concepts for business audiences.
Proven ability to influence stakeholders across product, sales, marketing, and external industry partners.
Familiarity with marketing and CRM platforms (Salesforce, Marketo, Outreach, etc.) a plus.

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