Position Overview
The Product Marketing team at Diligent is responsible for shaping how our products are positioned, understood, and adopted in the market. Working at the intersection of Product, Sales, Marketing, Enablement, and Customer Success, the team translates complex GRC capabilities into clear, compelling narratives that resonate with buyers and differentiate Diligent as a market leader. Product Marketing plays a critical role in defining go-to-market strategy, enabling revenue growth, and informing product direction through deep market and customer insight.
The Sr. Manager of Product Marketing, Third-Party Risk Management (TPRM) will own the strategic positioning, messaging, and go-to-market execution for Diligent’s Third-Party Risk Management portfolio. This role reports to senior product marketing leadership within the Compliance Business Unit and serves as the primary subject-matter expert for TPRM across the company. The Director will define the market narrative, lead GTM strategy and launches, enable sales and customer-facing teams, and provide domain-driven insights to influence product strategy. Deep expertise in compliance and third-party risk management is essential to success in this role.
Key Responsibilities
- Go-to-Market Leadership: Define and execute the end-to-end GTM strategy for Third-Party Risk Management solutions, ensuring alignment across Product, Sales, Marketing, Enablement, and Customer Success.
- Positioning & Messaging: Own market positioning and messaging grounded in third-party risk and compliance domain expertise; ensure consistency across all customer and internal touchpoints.
- Market & Competitive Intelligence: Lead market analysis, ICP and persona definition, competitive intelligence, and Voice of Customer insights to inform GTM strategy and product direction.
- Product Launches: Drive cross-functional launch readiness for new TPRM capabilities, including sales enablement, customer education, and market activation.
- Sales & Field Enablement: Equip sales, pre-sales, and customer teams with compelling narratives, assets, and training to support pipeline growth and strategic deals.
- Performance Measurement: Define success metrics for product marketing initiatives and continuously optimize GTM execution based on results.
Required Experience / Skills
- 7+ years of experience in B2B SaaS marketing, with significant time spent in product marketing or technical marketing roles.
- Deep domain expertise in third-party risk management, compliance, or GRC, with the ability to speak credibly to compliance, risk, procurement, and legal stakeholders.
- Proven experience leading product marketing strategy and GTM execution for B2B SaaS products in complex, regulated markets.
- Strong ability to translate sophisticated technical solutions into clear, differentiated market narratives and sales motions.
- Demonstrated success influencing senior cross-functional stakeholders and partnering closely with Product and Sales leadership.
- Experience owning product launches, positioning, sales enablement, and market insight end-to-end.
Preferred Experience
- Experience marketing enterprise or upper-mid-market compliance, risk, or data-driven platforms.
- Background working closely with compliance officers, risk leaders, procurement, or legal personas.
- Strong analytical mindset with experience using market data, customer insight, and performance metrics to guide strategy.
- Prior experience contributing to analyst relations, thought leadership, or category creation efforts.
