About the Role
We're seeking a relationship-focused marketer to support and grow Affinity's ecosystem marketing program across our network of partners, customers, and industry influencers. This role combines customer advocacy, partner marketing, and influencer relations to amplify our brand within the tight-knit private capital community. You'll help execute programs that leverage the interconnected nature of PE/VC relationships to create authentic advocacy that drives pipeline growth.
What You'll Own
Customer Advocacy Programs
- Build and manage a customer reference program featuring top-tier PE/VC firms
- Create compelling case studies showcasing ROI and deal flow acceleration
- Coordinate customer speaking opportunities at industry events and webinars
- Own our customer advisory board program
- Facilitate peer-to-peer networking among customers across different market segments
Partner Marketing
- Drive co-marketing relationships with strategic partners in the private capital ecosystem
- Develop joint content initiatives with portfolio companies, service providers, and technology partners
- Create partner enablement materials and co-branded resources
- Build and track partner referral programs that leverage existing relationships
Influencer & Community Relations
- Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
- Collaborate with industry podcast hosts and thought leadership platforms
- Coordinate influencer partnerships and thought leadership collaborations
- Develop speaking bureau relationships for Affinity executives
- Build authentic relationships within the private capital community
How You'll Work
- Think relationship-first, understanding that in private capital, authentic connections drive everything
- Use AI tools for prospect research, content personalization, and relationship mapping
- Collaborate with Product Marketing, Demand Generation, Sales, and Customer Success teams
- Track program performance including partner-driven pipeline and customer advocacy metrics
- Operate with sensitivity to the confidential nature of private capital relationships
What We're Looking For
- 3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
- Proven track record managing customer advocacy, partner marketing, or community programs
- Strong relationship-building skills and comfort engaging with senior executives
- Interest in and understanding of private capital markets – PE/VC ecosystem, deal flow, and industry dynamics preferred
- Excellent communication skills with ability to craft compelling stories
- Data-driven mindset with experience measuring and optimizing relationship marketing programs
- Familiarity with AI tools for research, personalization, and content creation
- Collaborative approach with ability to work across marketing, sales, and customer success teams
Why This Role Matters
You'll play a key role in building Affinity's reputation as the relationship intelligence leader by supporting authentic advocacy within the private capital community. Your work will help us penetrate new markets, accelerate deal cycles, and establish lasting relationships with influential players in the industry.
The tight-knit nature of private capital makes this role uniquely impactful. One well-executed customer story or partner collaboration can unlock entire market segments and drive significant pipeline growth.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
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