Job Description Summary
For over forty years, HarbourVest has been home to a committed team of professionals with an entrepreneurial spirit and a desire to deliver impactful solutions to our clients and investing partners. As our global firm grows, we continue to add individuals who seek a collaborative, open-door culture that values diversity and innovative thinking.
In our collegial environment that’s marked by low turnover and high energy, you’ll be inspired to grow and thrive. Here, you will be encouraged to build on your strengths and acquire new skills and experiences.
We are committed to fostering an environment of inclusion that promotes mutual respect among all employees. Understanding and valuing these differences optimizes the potential of both the individual and the firm.
HarbourVest is an equal opportunity employer.
This position will be a hybrid work arrangement, which translates to 3 days minimum per week in the office.
Join our growing global Marketing team in London to lead the expansion of our marketing strategy in continental Europe. We are candid, energetic, and entrepreneurial, and we strive to be the best Marketing organisation we can be. Bring your opinions, sense of humor, and expertise and let’s shake things up.
The ideal candidate is someone who is:
Strategic, creative, and entrepreneurial
Experienced working within a global, cross-functional team
Has a player/coach mentality. We are still building our capabilities and teams, so our senior team rolls up their sleeves to both strategize and do the work
Possesses excellent verbal and written communication skills
Strategic marketing experience that includes experience across EMEA in ensuring marketing programs are successful and align with Marketing success metrics
Consistent record of crafting and implementing successful marketing and advertising campaigns across continental Europe, from PR, to content and events in a highly regulated environment
Asset management marketing experience required; specific experience in institutional and high net worth (HNW) client segment marketing preferred
Experience leading a geographically dispersed EMEA team
Knowledge of advertising strategies including search engine marketing, advertising, and how to deploy across EMEA
What you will do:
Work closely with the global head of marketing communications and US-based counterparts to define, refine, and implement HarbourVest’s marketing strategy in EMEA
Build and enhance recognition of HarbourVest’s brand and market position in EMEA, with an emphasis on institutional and HNW client segments
Orchestrate the development and execution of initiatives and lead all aspects of EMEA PR, client events, and internal communications
Work cross-functionally with US brand team to plan, create, and launch creative campaigns and compelling stories that resonate with audiences across EMEA
Establish goals and create strategy for meeting EMEA marketing results and metrics, working closely with colleagues across teams and functions
Partner with global peers, EMEA IR team and investment product specialists to align efforts globally
Build strong relationships with global colleagues across channels, including PR, Internal Communications, Product Marketing, Digital, Design, Events, and Thought leadership.
Lead 2-person London-based team in EMEA and relevant agency resources
Occasional cat-herding
And other responsibilities as required
What you bring:
Understanding of how to market in a highly localised environment in various countries across EMEA
Experience with maximising KPIs to measure success and analyse results to make strategic recommendations
Strong interpersonal skills and the ability to not take oneself too seriously
Dedicated and inclusive leader, able to empower staff and build teams and process
Skilled at forming relationships across an organisation including key partners and individuals at all levels of seniority
Strong project management skills, including proven organisational skills with attention to detail, able to optimally manage multiple projects
Education Preferred:
Experience:
10+ Years of proven experience in a marketing capacity preferred (VP)
10-15 Years of demonstrated ability in marketing in EMEA, including brand and campaign management, advertising, digital marketing, events, public relations, and internal communications
5-10 Years of asset management, financial services, or private equity marketing experience