At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.
At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team.
We are hiring! We are seeking a Marketing Operations Manager to join our dynamic team and contribute to the growth and development of our department. You will act as the day-to-day owner of our Marketing Automation Platform (MAP), helping define the end-to-end campaign management workflow, while working directly with our offshore Ops teams to ensure campaigns are developed and deployed on time. This role requires marketing operations and technology expertise, used to build and execute operational workflows within the MarTech stack, driving favorable results.
The ideal candidate will also possess excellent communication skills with the ability to work cross-functionally. He/She will partner with Segment and Regional Marketers to effectively plan and execute their campaigns, and play a large role in bridging the gap between Marketing and Lead Gen, working to resolve technical and process-related issues.
This is a remote role where you will work off-site. Travel is limited and generally used for team learning and collaboration meetings.
Responsibilities:
- MAP Administration: Serve as the administrator for our MAP, Salesforce Account Engagement (fka Pardot):
- Manage users & role profiless
- Lead implementation and maintenance of third-party platform integrations
- Maintain data cleanliness within MAP, ensuring team members maintain organized folder structure and tagging guidelines.
- Monitor system performance, and troubleshooting any integration or lead flow errors within the MAP
- Marketing Technology Architecture: Regularly evaluate our MarTech stack to ensure we’re using the right tools and getting the most of them; make suggestions for future additions and/or improvements.
- Email Management: Build and edit emails and templates; suggest and advise on A/B testing or enhancements for appropriate emails; architect nurture programs and continually evaluate for improvements.
- Campaign Management: Create and edit email and event campaigns, ensuring campaigns are set up in the correct hierarchy, and data and lead flow is correctly routed and captured prior to activation; analyze campaign performance and make data-driven recommendations for campaign enhancement.
- Offshore Leadership: Work with our offshore ops team to ensure campaign workflow processes are understood and followed, SLAs are met, and campaigns and emails are QA’d and deployed on time.
- Data Standardization: Collaborate with our Segmentation manager to develop automated solutions for data standardization and enrichment.
- Technical and Process Documentation: Author documents and presentations articulating established processes and effectively communicate them with respective stakeholders.
- Privacy & Compliance Stewardship: With guidance from legal, and assistance from cross-functional partners, implement processes and programs, accounting for GDPR, CCPA, CASL etc., to ensure compliance in our data collection and marketing communications.
- Relationship Lead: Field ad hoc requests and/or questions from Marketers and cross-functional partners regarding the campaign workflow.
- Stay up to date on the latest industry trends and best practices to make thoughtful recommendations to improve our processes and/or department.
Qualifications:
- 4+ years experience in marketing operations with a deep understanding of the marketing pipeline, channels and strategies
- Proven ability to develop and socialize end-to-end campaign workflows including the planning, development and execution stages.
- Experience with the following MarTech/CRM platforms:
- 4+ years Marketing Automation Platform (Pardot preferred)
- 2+ years CRM (Salesforce preferred) with experience that includes managing Marketing campaigns
- 2+ years Event/Webinar platforms like CVENT and On24
- Working knowledge of HTML to make edits within email code
- 4+ years Marketing project management tools like Wrike, Workfront, etc.
- Strong communication skills and the ability to collaborate effectively with different functions across the company.
- Ability to prioritize and manage multiple projects with cross-functional teams.
- Familiarity with both traditional and emerging marketing channels and media.
Salary range $95,000- $ 100,000. Bonus Eligible.
Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.
Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings.
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#LI-REMOTE
Broadridge associates helped us envision our Connected Workplace - a work model that allows associates around the globe, dependent upon their role responsibilities, to take advantage of the benefits of both on-site and off-site work to support our clients, one another, and the communities where we live and work. Our Connected Workplace is grounded in the concept of FACS: Flexible, Accountable, Connected, and Supported, which is our commitment to our associates. FACS supports our strong culture and allows us to achieve business goals while supporting meaningful work-life integration for our associates.
We are dedicated to fostering a diverse, equitable, and inclusive environment and committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates can only do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates diversity in all its dimensions.
Disability Assistance
We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. US applicants: Click here to view the "EEO is the Law" poster.
If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.
