Job Classification:
Marketing & Communications - Marketing
Prudential, a global leader in expanding access to investing, insurance, and retirement security, is seeking a Director of Thought Leadership Insights & Orchestration. This role will influence the thought leadership direction and strategy across our US business, reinforcing our goal to help people live a better life, longer. The successful candidate will elevate Prudential's position as an industry thought leader, fostering deeper connections with customers and key decision-makers through innovative insights and perspectives.
Key Aspects of the Role:
- Individual contributor collaborating with cross-functional teams and leaders to develop and implement thought leadership strategies that align with Prudential's overall business objectives
- Orchestrate and facilitate thought leadership development, rather than focusing on first-person authorship
- Ensure thought leadership initiatives receive support from key decision-makers across the organization
- Drive the use of thought leadership and its content through the marketing funnel, including for performance marketing purposes
What You Can Expect:
- Build and maintain relationships with key internal stakeholders, including senior leaders, CMOs, and cross-functional teams
- Develop points of view and compelling narratives using internal and external data, along with original research, to uncover trends and position Prudential as an industry leader
- Collaborate with cross-functional teams to ensure integrated execution of thought leadership initiatives
- Use internal expertise and data, original research, existing insights, and/or external partnerships to create authoritative and unique points of view
- Collaborate with insights team to commission new research or develop learning agendas
- Source unique datasets and/or initiate research to fill knowledge gaps
- Work with analytics team to develop and track key performance indicators (KPIs) to measure the effectiveness and impact of thought leadership initiatives, including driving engagement and generating leads
- Stay up to date on the latest trends in thought leadership strategies and best practices
What You’ll Need
- Experience in developing and executing successful thought leadership strategies in the financial services industry
- Industry knowledge in one of the following is required: life insurance, group insurance, retirement and annuities. High aptitude to learn about other businesses quickly
- Strong understanding of trends and opportunities in investing, insurance, and retirement security
- Critical thinker and excellent storyteller, with the ability to translate complex concepts into compelling narratives
- Experience in collaborating with content creators and researchers.
- Strong analytical skills and the ability to derive insights from data and research
- Exceptional communication and presentation skills, with the ability to engage effectively with senior executives and business leaders
- B2B or B2B2C experience
- Advanced degree in economics or related fields (Ph.D. is a plus)
What We Offer You:
- Market competitive base salaries with yearly bonus potential
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
- Retirement plans:
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, see our Total Rewards Brochure. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $148,800.00 to $201,200.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.
