About Us
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards inquisitive, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.
Our commitment to diversity and inclusion in the workplace
At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.
The Role / Position Overview
Reporting into the Head of US Trading & Planning, the Account Planner will be responsible for providing comprehensive sales planning for key advertising clients and media agencies across the US, providing advertising solutions across all platforms of the FT portfolio.
Key Responsibilities
- Support a team of Account Directors across Financial, Technology, Industrial, Pharma, Auto and all other B2B industry focused projects
- Contribute to the growth of current revenue from your team’s patch as well as new business generation
- Account Management: Plan campaign schedules and client campaign proposals. Manage live campaigns with Account Directors and help manage client relationship
- Prospecting clients: Tear-sheet competitor publications both in print and digital. Identify and communicate new business leads with Account Directors. Develop plan to make initial introduction of FT’s proposition and set up meetings with prospective clients
- Work closely with research team to provide proactive data to clients and create sales narratives for new business
- Master the FT digital and print product portfolio
- Thoroughly understand editorial mission and readership profile
- Manage client e-mailings, mailings and other communications
- Campaign Planning & Management: Work closely with the digital ad operations team to utilize campaign planning insights and dashboards to support Account Directors with recommendations for campaigns and monitor results and optimize campaigns. Collate screenshots for new campaign launches
- Troubleshoot creative, performance and billing issues as they arise.
Required Skills / Experience
- Effective communication, professionalism, and strong written and verbal skills are required
- Extremely strong work ethic and drive
- Ability to communicate with high-level marketing and advertising clients in a professional setting as well as internal partners
- Strong Microsoft excel and PowerPoint skills
- The ability to build strong relationships internally and externally
- The ability to learn and develop Salesforce knowledge quickly and have strong attention to detail when it comes to data input
- Rapidly build a deep understanding of the FT’s products, print, digital and content-based solutions - understand the differences between them and the relevant benefits
- A college degree with demonstrated work ethic and successful teamwork
- 1 to 2 years of business experience, with media agency or publisher experience preferred
- An interest in and basic understanding of global economics, finance and world issues
- Willingness to work in a fast paced team environment and ability to multitask.
What’s in it for you? Our Benefits
Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), health coverage (medical, dental & vision insurance), 401k and company match, enhanced parental packages, and Giving Back opportunities. Full details of our benefits can be found here.
Further Information
The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any reasonable adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to talent@ft.com and a member of our team will be happy to help.
A reasonable estimate of the salary range for this role is $62,400 - $67,000 plus commission. To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organisational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.
