Job Classification:
Marketing & Communications - Marketing
About Prudential Financial:
Prudential Financial (NYSE: PRU), a leader in financial services for over 140 years, is committed to expanding access to investing, insurance, and retirement security in the United States. With over $1.6 trillion in assets under management, Prudential helps customers—including brokers, employers, and employees—develop strategies for growing and protecting wealth.
Role Overview:
The Vice President, Group Insurance Thought Leadership and Content Marketing will lead the development and execution of a comprehensive, brand-focused thought leadership marketing strategy that fortifies Prudential Group Insurance’s (GI) brand trust and consideration while raising expert profiles and helping to drive business outcomes. This role will empower all customers to take positive financial actions with Prudential by delivering insightful, engaging, and actionable content that resonates with our audiences and sets our brand apart. The ideal candidate is a strategic thought leader and experienced storyteller, preferably in the group benefits space, with a passion for delivering high-impact programs and a track record of achieving key performance metrics and driving business growth.
Location for this role is flexible, but travel to Newark as needed is required.
Responsibilities:
- Thought Leadership Strategy: Lead the planning, development, and implementation of thought leadership marketing strategies for Prudential's Group Insurance business, creating content that positions Prudential as an industry leader and aligns with GI brand and business objectives. Contribute to the development of the Group Insurance Marketing Plan, which will be heavily reliant on a thought leadership strategy to drive business results and improve market presence.
- Content Development: Develop high-impact thought leadership and content that showcases Prudential’s expertise, and enhances brand perception..
- Research and Insights: Oversee the commissioning and analysis of research and manage research partnerships to generate insights that optimize strategic plans, content delivery, and enhance Prudential's external positioning. Drive actionable down-funnel executions to turn engagement into high-quality marketing leads for various sales organizations.
- Content Distribution: Strategically repurpose content and leverage earned, paid, and social partnerships to maximize distribution and engagement across multiple channels, including paid, owned, earned, and shared media.
- Collaboration: Collaborate with USB brand, analytics, digital marketing, and media teams to optimize content performance, including SEO and search results. Map content journeys, ideate, execute, and measure content impact to drive brand and business goals.
- Partnerships: Build and maintain strategic partnerships with media outlets, event organizers, and social influencers to amplify content reach and impact.
- Messaging and Narratives: Work closely with senior business leaders to translate complex cross-business messaging into simplified and compelling narratives that can be used externally to drive key value propositions.
Qualifications:
- Education: Bachelor's degree in Marketing or related field; advanced degree preferred.
- Experience: Minimum of 15 years in Marketing, with 5+ years in a strategy or senior content marketing role. Proven expertise in developing thought leadership and content strategies that drive demand and increase brand consideration.
- Communication Skills: Exceptional communication skills, able to convey complex ideas to diverse audiences including brokers, employers, and employees.
- Media Acumen: Strong acumen in analyzing and leveraging the media environment to advance organizational goals.
- Collaboration and Influence: Effective collaboration and negotiation skills, showing an ability to influence without ownership, gaining support and trust across the organization to achieve agreed-upon business outcomes.
- Brand Passion: Passionate about brand purpose and employee engagement to drive brand impact.
- Business Acumen: Exceptional business, analytical, and financial acumen with the ability to build business cases and demonstrate the value of thought leadership programs in driving business outcomes.
- B2B and B2B2C Experience: Demonstrated experience with B2B and B2B2C, with a strong understanding of digital marketing channels that influence those audiences
- Research and Partnerships: Proven ability to manage research partnerships and leverage insights to inform content strategy. Successful track record of building and maintaining strategic partnerships with media outlets, event organizers, and social influencers.
- Project Management: Demonstrated project management skills, very organized with high attention to detail, and excellent follow-up and follow-through.
At Prudential, you can:
People who have successfully developed their skills in this role have gone on to be promoted within Human Resources and Operations positions.
We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.
We’re a global organization, full of outstandingly dedicated people who aren’t afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.
What we offer you:
- Market competitive base salaries, with a yearly bonus potential at every level
- Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.
- Retirement plans:
- 401(k) plan with company match (up to 4%)
- Company-funded pension plan
- Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
- Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
- Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
- Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
To find out more about our Total Reward package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.
Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $195,100.00 to $263,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.
Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.
We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.
The Prudential Insurance Company of America, Newark, NJ and its affiliates.
Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.
PEOPLE WITH DISABILITIES:
If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.
Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.
