What does a successful Product Marketing Manager do at Fiserv?
You will be responsible for a suite of products and solutions aligned to key capabilities. You will collaborate with product management, sales and marketing experts to develop and execute marketing strategies that drive the awareness, adoption and advocacy for specific solutions within a larger Fiserv portfolio. You will work closely with cross-functional teams, including product development and management, sales and relationship managers, marketing, brand, creative, digital and media, etc. to ensure the product's successful launch, promotion, and ongoing performance in the market.
What you will do:
- Collaborate with product development/management teams to ensure alignment between product features and client needs. Work closely with the sales team to understand objectives and report on how product marketing is driving awareness and pipeline activities.
- Conduct market research to understand client needs, market trends, and the competitive landscape. Use this information to inform GTM strategies, messaging and positioning.
- Develop and execute comprehensive GTM strategies that include product launch plans, sales enablement materials, and marketing campaigns.
- Develop clear and compelling product positioning and messaging that resonates with the target audience.
- Develop marketing collateral, website content, and other materials that effectively communicate products and solutions value propositions.
- Work cross-functionally to provide sales teams with the necessary tools and resources to effectively sell the product, including training, sales presentations, and competitive analysis.
- Plan and execute marketing campaigns across various channels, such as digital marketing, content marketing, social media, email marketing, and events.
- Monitor and analyze the performance of marketing campaigns and product adoption. Use data and feedback to optimize strategies and tactics.
- Work with sales and product teams to develop an event and trade show strategy; coordinate with internal and external Events teams to execute logistics.
What you will need to have:
- Bachelor's degree in marketing, business, or a related field
- 5+ years of Product Marketing experience, preferably in a similar industry or product category – specifically fintech, credit/debit solutions, card processing networks, card loyalty and card risk
- Experience with positioning, value propositions, pricing and packaging, cross functional collaboration (sales, finance, etc.), and has deployed a full go to market
What will be great to have:
- Product launch strategies experience
- Digital marketing and online advertising platforms
- Understanding of product development processes
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