What will you contribute?
As a Senior Product Manager, you will manage life cycles of assigned products or services to optimize profit and meet client expectations, marketing, financial, and corporate growth objectives. This includes business case development, market research, development of product marketing strategies, advertising, promotion, and strategies associated with new and existing products(s). Assess market requirements and competitive intelligence; develops recommendations for technical product direction, and may establish pricing plans for strategies. Collaborate with the Development teams on product requirements, design, documentation and risk mitigation strategies. Tracks and monitors projects and provides needed information to all impacted areas of the company.
Responsibilities and Deliverables:
- Identifies product market opportunities through market research, customer profiling, needs analysis, market sizing and competitive analysis.
- Serves as the key contact for assigned product or product line on customer issues and questions and new product ideas which surface from customers, field sales, or market research. Identifies and analyzes critical issues related to product functionality and promotion of the product(s).
- Develops and recommends product position, packaging, and pricing strategy to produce the highest possible long term success.
- Creates recommendations and feature definition to address market opportunities.
- Collaborate with the Development teams on product requirements, design, documentation and risk mitigation strategies.
- Provides overall direction for product enhancements and general product development requirements.
- Works with product marketing department to develop effective communication activities and programs including advertising, events management, product positioning and collateral development for assigned product(s).
- Lead product focus groups for assigned product(s).Lead user conferences sessions on assigned product(s) and general industry topics.
- Administers company policies and procedures which affect assigned product(s).
- Identifies continuous improvement opportunities for Product Management processes.
- Manages the resolution of escalated customer problems.Escalates problems and issues to other departments when needed.
- Provide support to the sales organization regarding sales demonstrations and any other assistance needed through the sales process. Work with regional sales managers and CRM’s to articulate product positioning and pricing.
- Collaborates with technical communications writers to develop proper and thorough documentation (internal and external) describing product changes as appropriate.
- Other duties as assigned
Required Skills & Experience:
- Strong organizational and planning skills with a history of successful execution of plans.
- Strong verbal and written communication and interpersonal skills needed.
- Possess strong problem-solving and decision making skills. Ability to work independently, apply judgment, maintain stable performance under stress and flexibility in an evolving work environment.
- Proven presentation skills.
- Attention to detail and the ability to manage multiple tasks simultaneously as required.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Ability to organize activities and operations and lead others in accomplishing goals and objectives.
- Ability to react quickly to complex situations; work with employees, customers and outside organizations in a professional manner. Ability to organize activities and operations and lead others in accomplishing goals and objectives.
- Bachelor’s degree in Business Administration or related field.
