The Director of Marketing for North America Coverage and the Global Clients Division (GCD) sits within the Global Marketing team and is responsible supporting the Head of North America and GCD Marketing in delivering the marketing strategy. Through this role, this individual will help drive our One State Street value proposition and go-to-market approach across our different businesses, demonstrating the essential advantage we deliver to institutional investors with leading financial platforms, data, expertise and solutions that help enhance performance and better decision making.
As a successful candidate for this full-time role, you will help define the objectives of marketing activities and oversee quality control throughout its life cycle. The role will partner closely with the regional sales and commercial coverage leads to develop and implement a comprehensive regional marketing program. This will involve creating multi-channel campaigns aimed at increasing brand visibility, engaging target audiences, driving demand for State Street’s set of solutions, and capturing and nurturing leads. Additionally, the role will also adapt and specialize global marketing programs for our GCD client base, developing a ‘white glove approach’ to enhance their relevance and ensure they resonate with target audiences to deliver return on investment.
This is a significant part of our business, and partnership across Corporate PR, Global Events and Sponsorship, International Marketing, Global Brand and Internal Communication will be crucial to ensure we are delivering the right message to the right clients at the right time. Close cooperation with the global campaign leads will also be necessary to ensure campaigns are delivering on the retain, strengthen grow goals set for the organization.
It is essential that you bring a strong energy to the role and are an organized, proactive team player; we are looking for you to bring positivity and continuous support to those around you. Working across multiple areas of the business, your ability to collaborate, foster relationships and bring solutions to the table are essential assets. This role would suit someone who has prior experience leading a marketing team in a financial services company.
Why this role is important to us
At State Street, our purpose is to help create better outcomes for the world’s investors and the people they serve. As part of our Global Marketing organization, you will join a team of marketing, brand, design, reputation and communication experts who build and protect State Street’s image through campaigns and communications that bring our purpose to life.
The team you will be joining plays an important role in the overall success of the organization. Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. To make that happen we need teams like yours to help navigate employees and the organization as a whole. In your role, you will be responsible for helping to support and build essential partnerships with our clients.
If you are looking to make your mark in a vital and dynamic industry — and work with people who are creating and protecting the future of our firm — join us!
What You Will Be Responsible For
As Director of Marketing, North America Coverage and GCD you will
- Work with the wider marketing team members and business unit, sales and coverage teams to assist in defining marketing objectives and a comprehensive, combined marketing strategy
- Directly responsible for ensuring those plans are executed on by the team within specified timeframes
- Operate as a strategic business partner with the North America Commercial and Coverage team
- Engage with internal clients/partners to understand their needs and provide strategic and tactical direction for North American marketing programs that align with overall company strategies and global positioning
- Lead the efforts to evolve the North American brand and improve the company’s position in the marketplace with key partners
- Draft and submit budget proposals, accruals and recommend changes where necessary
- Coach, mentor, motivate and supervise team members and influence them to take positive action and accountability for their assigned work
- Build, develop, and grow any business relationships with the coverage and regional teams, vital to the success of the campaign / project
What We Value
These skills will help you succeed in this role
- Strong communication skills
- Project management and a good understanding of marketing deliverables and timeframes
- Ability to operate within a fast-paced, global environment
- Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Strategic, critical thinking and problem-solving abilities
- Demonstrated accuracy and high attention to detail
- Experience in writing and editing copy (not essential, but a plus)
- Experience with Adobe Suite is a plus (not essential, but a plus)
Education & Preferred Qualifications
- Work with the wider marketing team members and business unit, sales and coverage teams to assist in defining marketing objectives and a comprehensive, combined marketing strategy
- Directly responsible for ensuring those plans are executed on by the team within specified timeframes
- Operate as a strategic business partner with the North America Commercial and Coverage team
- Engage with internal clients/partners to understand their needs and provide strategic and tactical direction for North American marketing programs that align with overall company strategies and global positioning
- Lead the efforts to evolve the North American brand and improve the company’s position in the marketplace with key partners
- Draft and submit budget proposals, accruals and recommend changes where necessary
- Coach, mentor, motivate and supervise team members and influence them to take positive action and accountability for their assigned work
- Build, develop, and grow any business relationships with the coverage and regional teams, vital to the success of the campaign / project
Are you the right candidate? Yes!
We truly believe in the power that comes from the diverse backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don’t necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good team player, you could be a great fit.
About State Street
What we do. State Street is one of the leading and largest custodian banks, asset managers and asset intelligence companies in the world. From technology to product innovation, we’re making our mark on the financial services industry. For more than two centuries, we’ve been helping our clients safeguard and steward the investments of millions of people. We provide investment servicing, data & analytics, investment research & trading and investment management to institutional clients.
Work, Live and Grow. We make all efforts to create a great work environment. Our benefits packages are competitive and comprehensive. Details vary by location, but you may expect generous medical care, insurance and savings plans, among other perks. You’ll have access to Flexible Work Programs to help you match your needs. And our wealth of development programs and educational support will help you reach your full potential.
Inclusion, Diversity and Social Responsibility. We truly believe our employees’ diverse backgrounds, experiences and perspectives are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients. We warmly welcome candidates of diverse origin, background, ability, age, sexual orientation, gender identity and personality. Another fundamental value at State Street is active engagement with our communities around the world, both as a partner and a leader. You will have tools to help balance your professional and personal life, paid volunteer days, matching gift programs and access to employee networks that help you stay connected to what matters to you.
State Street is an equal opportunity and affirmative action employer.
Salary Range
$170,000 - $267,500 Annual
The range quoted above applies to the role in the primary location specified. If the candidate would ultimately work outside of the primary location above, the applicable range could differ.
Job Application Disclosure
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
State Street's Speak Up Line
Job ID: R-763273
