Harshita V.
Skills
• Tools & Technologies: SAS, SQL, Tableau, Excel, PowerPoint, Word, Workfront, Epsilon Cloud CRM
• Business Analysis: Market Research, Credit Risk, Campaign & Data Analytics, A/B Testing, Customer Segmentation
• Technical Competencies: Econometrics, Regression Analysis, Statistical Modeling, Data Validation
• Soft Skills: Leadership, Team Management, Communication, Presentation, Stakeholder Collaboration
About
Detail-oriented Business Analyst with ~5 years of experience in data-driven campaign operations, project execution, and cross-functional stakeholder collaboration. Proven track record of using SQL, SAS, and data analysis to drive customer acquisition and retention through large-scale marketing campaigns. Led a team of 10 analysts and delivered a 17% YoY revenue increase. Master's degree in Economics with a strong foundation in statistics, econometrics, and business intelligence tools like Tableau and Excel.