Kathleen A.

Skills

PE-backed environments, financial services, wealth management, SaaS-based technology, marketing technology, demand generation, funnel management, lead management, brand building, omni-channel marketing, events, content, social media, digital marketing, SEO optimization, website.

About

I am a marketing and communications leader with a unique combination of advertising agency and corporate marketing. Agency training instilled the value of client service, marketing with imagination, problem-solving, and exceptional multi-tasking skills. Leading corporate marketing teams maintains my focus on accelerating growth, improving efficiencies, aligning business and marketing strategy, and building strong internal and external partnerships.

I create and activate omni-channel marketing programs designed to heighten brand visibility, engagement, and generate revenue, and I have worked for PE-backed firms for the last 7 years. I'm an excellent partner to internal and external stakeholders ensuring alignment on audience, timing, budget, and KPIs, while leveraging data and qualitative insights to inform forward-looking strategies.