Skills
Core Competencies
SaaS Sales & Account Management, Enterprise CRM (Salesforce, Microsoft Dynamics), Customer Engagement & Loyalty Strategy, Cybersecurity Awareness & Compliance, Strategic Business Development, Client Retention & Stakeholder Management, Market Research & Data Analytics, Digital Product Strategy, Cross-functional Collaboration, Regulatory Compliance (GDPR), Financial Services & Fintech Sales, Project Management (PRINCE2 Practitioner), Lead Generation & Pipeline Development.
About
Dear Hiring Manager,
I am writing to express my interest in a business development, account management, customer engagement, or sales strategy role within your company. With extensive experience across financial services, SaaS sales, retail analytics, and media marketing, I bring a cross-functional perspective that combines commercial insight, relationship-building, and data-driven execution.
Diverse Industry Experience with Consistent Success
My career spans several industries, each contributing to the unique set of skills I now bring to the table. In financial services, I worked for nearly four years at Stanbic IBTC Pension Managers Limited as a Business Development Executive, supporting over 8,000 clients and exceeding revenue targets by 36%. I specialized in selling pension fund/retirement savings accounts, mutual funds, insurance, and asset management products while ensuring strict compliance with financial and data protection regulations.
Following this, I transitioned to media and marketing, where I worked at TalkBrand Africa and later at Brandheadway Limited as a Business Development Manager. My responsibilities included market research, strategy development, client acquisition, and CRM implementation. At Brandheadway, I consistently surpassed my sales goals and achieved a 95% client retention rate, thanks to my proactive client communication and account management practices.
In 2023, I entered the SaaS and technology space with Softplace Limited, where I took on the role of Business Development Manager. I was responsible for identifying new business opportunities, nurturing relationships, and selling B2B SaaS solutions to clients across various industries. I managed the full sales cycle from lead generation to on boarding and successfully influenced key decision-makers, including C-level executives. I delivered over 50% of my quotas through new client acquisition while collaborating with product and marketing teams to ensure alignment and delivery excellence.
Most recently, I worked with Tesco as a Customer Engagement and Product Analyst. In this role, I used analytics tools to interpret customer data, generate actionable insights, and support the optimization of loyalty programs and personalized campaigns.
Core Competencies and SaaS Expertise
My technical and commercial skill set has grown in tandem with my experience. I have a strong command of CRM systems such as Salesforce and Microsoft Dynamics, and I leverage these tools to manage pipelines, forecast revenue, and monitor performance KPIs.
Key skills include:
• SaaS Sales and Account Management: At Softplace Limited, I managed SaaS product sales from pitch to renewal, applying consultative sales approaches and building strong relationships that ensured high retention and satisfaction rates.
• Data-Driven Decision Making: From my time at Tesco, I developed the ability to extract and analyse behavioural and transactional customer data to make informed recommendations.
• Strategic Business Development: Across all industries, I have been responsible for creating and executing go-to-market strategies, developing sales proposals, and building relationships that drive long-term business growth.
• Customer-Centric Solutions: Whether in finance or SaaS, I always prioritize the client’s pain points, aligning solutions to their goals for maximum impact and ROI.
• Regulatory Knowledge: I possess a solid understanding of GDPR and data protection principles, which has been critical in my roles within both the financial and technology sectors.
Academic and Professional Qualifications
I hold an MSc in Financial Technology from the University of Bradford, where I explored cutting-edge digital solutions and the transformative role of technology in financial services. I also have a BSc in Banking and Finance from Covenant University, Nigeria, equipping me with a strong financial foundation.
The Value I Offer
I bring a combination of industry knowledge, strategic thinking, and hands-on experience that makes me a well-rounded professional capable of adapting to fast-changing business environments. I’ve worked in start-ups and multinationals, developed strategies for product launch and growth, closed complex B2B deals, and supported data-driven campaigns that enhanced customer experience and brand value.
Here’s what I will contribute to your team:
• Revenue Growth: I’ve consistently met and exceeded sales and engagement targets. I bring a proactive, consultative approach to growing revenue, supported by proven techniques in prospecting, solution mapping, and closing.
• Client Relationship Excellence: My ability to maintain long-term relationships with clients even in high-churn industries speaks to my communication, problem-solving, and value delivery capabilities.
• Strategic Mind-set: I’m skilled in crafting business development plans, setting measurable goals, and aligning them with wider organizational priorities. I thrive in roles that require critical thinking, ownership, and initiative.
• Collaboration and Culture Fit: I’m a team player who believes in clear communication, knowledge sharing, and continuous learning. My positive and adaptable personality allows me to blend into diverse teams and contribute meaningfully to culture and outcomes.
Conclusion
With my combined background in sales, SaaS solutions, financial services, and customer analytics, I am uniquely positioned to support your organization’s growth, innovation, and customer-centric goals. I am confident that my experience, skills, and values align with what your company seeks in a high-performing team member. Thank you for considering my application. I look forward to the opportunity to further discuss how I can add value to your team and help drive your company’s mission forward.
Warm regards,
Seun Otukoya
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