Amalgamated Banks seeks an enthusiastic Marketing Manager t o support the Marketing Department. This person will be r esponsible for developing strategies, engaging content and effective sales support materials, and effective audience segmentation for multi-channel marketing campaigns.
By joining our team, you’ll be joining a Bank that believes that maintaining a diverse and inclusive workplace where everyone feels valued and respected is essential for us to grow as a company. We are dedicated to building a more equitable world in our everyday practices by embracing the values of our employees and customers.
Essential Job Functions
- Create and implement innovative integrated marketing campaigns across multiple channels and programs, including new product launches; digital marketing campaigns; prospect and client retention communications.
- Develop and implement content and collateral that builds brand awareness and optimizes growth strategies.
- Conduct audience and market research to identify target audiences and messaging.
- Partner with analytics team to develop test and learn campaigns for high opportunity segments.
- Conduct ongoing measurement of campaign performance with actionable recommendations for optimizing future projects.
- Develop deep understanding of company brand voice and tone.
- Manage campaign calendar to ensure synchronicity across all channels.
- Support brand initiatives that solidify Amalgamated as a leader in the impact banking space.
- Work with internal and external creative teams to develop innovative creative.
- Work with vendors to manage campaign requirements, including creative briefs, project plans and budget.
- Provide general marketing support and assist with other marketing functions and day-to-day requests as needed.
- Perform other duties as directed.
Knowledge, Skills And Experience Requirements
- Bachelor’s degree or equivalent experience
- 5-7 years of related experience in integrated marketing, campaign management, brand marketing or related field
- Creative thinker with proven experience of successfully managing integrated marketing campaigns across channels
- Ability to utilize multi-channel marketing to meet marketing and company-wide objectives
- Proficiency in using analytics tools to manage and track campaign KPIs and SEO
- Experience with CRM/email platforms; Salesforce MarketingCloud preferred
- In-depth understanding of marketing trends and digital platforms
- Ability to prioritize and manage multiple projects, deliverables and deadlines simultaneously and with flexibility
- Vendor management experience
- Excellent writer with strong verbal and presentation skills
- Effective communication and collaboration skills to work effectively as part of a team to drive projects and deliverables
- Proficiency in Microsoft Office; knowledge of Adobe Creative Suite programs a plus (InDesign, Photoshop and Illustrator)
Our job titles may span more than one career level. The starting base salary for this role is between $100,000.00 – $120,000.00. The actual base pay is dependent upon many factors, such as: training, transferrable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
Amalgamated Bank is an Equal Opportunity and Affirmative Action Employer, Minorities / Females / Individuals with Disability / Veterans . AmeriCorps, Peace Corps and other national service alumni are encouraged to apply. View our Pay Transparency Statement . Submission of a resume or any information regarding your qualifications does not constitute a promise or offer of employment. At Amalgamated Bank, we consider an applicant to be someone who has interviewed at least once, in person, with the hiring manager. Amalgamated Bank does not sponsor applicants for work visas.
