Grayscale Investments is the world’s largest digital currency asset manager. Through its family of investment products, Grayscale provides access and exposure to the digital currency asset class in the form of a traditional security without the challenges of buying, storing, and safekeeping digital currencies directly. With a proven track record and unrivaled experience, Grayscale’s products operate within existing regulatory frameworks, creating secure and compliant exposure for investors.
Position Summary:
Grayscale is seeking an Associate, Media Planner to join our fast-paced, rapidly growing organization. As Media Planning, you will assist in planning, tracking, and managing both B2C and B2B campaigns across a variety of channels including digital, TV, audio, and out-of-home (OOH). Reporting to Grayscale’s Director of Advertising, this is a great opportunity to gain in-house experience in media planning and campaign management in a fast-paced, innovative industry.
Responsibilities:
- Support the execution of media campaigns across all channels with an eye on quality, creativity and ensuring white-glove vendor and client-experience.
- Assist with updating campaign dashboards and tracking budgets in partnership with Marketing Manager and Marketing Team.
- Manage timelines and campaign details while collaborating with internal and external stakeholders to ensure campaigns stay on schedule.
- Gather and organize performance data for reporting and analysis.
- Stay up to date on media trends and learn about the evolving crypto and finance industries.
Prior Experience/Requirements:
- Bachelor's degree in marketing, communications, or a related field.
- 3-4 years of experience either in-house or at a marketing, creative, or media agency.
- Ability to work independently in a fast-paced environment.
- Strong understanding of the media landscape and experience working across multiple channels.
- Strong organizational skills with the ability to effectively manage multiple timelines.
- Light production experience (e.g., managing creative assets or production timelines) is beneficial but not required.
- Passion for crypto, blockchain, and finance is a plus.
- Familiarity with media planning tools and platforms such as Google Campaign Manager and Google Analytics.
