Digital Marketing Specialist, Digital Marketing, (Full-time) (Hybrid), Boston or Springfield Office
The Opportunity
If you are passionate about creating tailored, customer-centric marketing campaigns and enjoy collaborating with cross-functional teams to generate and implement new ideas, then please read further.
The Team
The Customer Relationship Management team, part of the Customer Engagement & Activation Team at MassMutual, is primarily located in the innovation hub of Boston – The Seaport District.
The Impact
The Digital Marketing Consultant manages B2B and B2C marketing campaigns to create dynamic, personalized direct marketing communications. They leverage data-driven insights on customer behaviors, needs, and preferences to create relevant audience-first experiences. This work supports the marketing funnel from engagement to sales conversion, aligning with various distribution channels and their objectives.
Responsibilities Include
- Manages direct-to-consumer marketing campaigns for the Customer Relationship Management digital marketing team, primarily via email, direct mail, mobile, and SMS.
- Creates testing plans and prioritizes the most significant opportunities and efficiencies across campaigns. Analyzes campaign results and provides actionable recommendations, optimizing marketing campaigns and workflows based on performance.
- Works cross-functionally with various teams including Distribution Marketing Partners, internal Creative teams, Marketing Data & Analytics, Martech, and various development teams to activate.
- Develops marketing campaigns in accordance with email best practices and CRM team SOPs to ensure alignment with project objectives, accurate tracking and reporting of performance, and proper functioning of all response channels.
- Contributes to continuous review of capabilities roadmap, process improvements in campaign development, quality control, database analysis, etc.
The Minimum Qualifications
- 3+ years of marketing experience
- 1+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce CRM, Marketo or Eloqua
- 1+ years of experience designing complex B2B and B2C digital direct marketing campaigns, including experience running A/B and multivariate split tests
The Ideal Qualifications
- 5+ years of experience with marketing automation and CRM platforms, such as Salesforce Marketing Cloud, Salesforce CRM, Marketo or Eloqua
- 2+ years of experience with Salesforce Marketing Cloud
- Working knowledge of Agile methodologies
- Proficient with MS Office Suite, with a focus on Microsoft Excel
What to Expect as Part of MassMutual and the Team:
- Regular meetings with The Customer Relationship Management teammates and management
- Focused one-on-one meetings with your manager
- Access to mentorship opportunities
- Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
- Access to learning content on Degreed and other informational platforms
- Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
