Events Marketing Support Specialist

William Blair • Full-time • Chicago, IL, US • 4d ago

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In this role, the Events Marketing Support Specialist will provide support for the Events Marketing Team and company-wide events. This role is focused on managing and coordinating aspects of event preparation and execution activities across our brand marketing team and business unit staff. Utilize established tools and workflows to ensure that all deadline-driven event activities are completed promptly and efficiently. Create and apply best practices throughout all phases of event preparation and execution to ensure best-in-class, memorable, and productive client experiences. Resolve event preparation and execution issues. Ensure proper review and approvals of all execution phases. Gather feedback and prepare debrief reports on event results.

Responsibilities Include But May Not Be Limited To

Oversee and coordinate William Blair marketing event preparation and execution activities across BMC (Brand Marketing & Communications) teams and business unit staff with guidance from senior event producers. Ensure alignment with established project plans. Work with BMC team members, business unit staff and vendors to arrange on-time, successful delivery of all event materials and components.
Utilize and update WRIKE project management tool to maintain status of deadline driven tasks and activities.
Provide seamless organization and delivery of event details and supporting materials. Execute preparation, set up, day of event and event closing tasks, including site planning, invitation production and distribution, event material preparation and production, vendor coordination, signage, shipping, participant logistics, equipment set up, check in, audio/visual assistance and post event follow up. Acquire appropriate approvals for all event components.
Develop events marketing best practices and apply them throughout all phases of event preparation and execution. Ensure all event activities are consistent with William Blair marketing strategies and brand image.
Own the resolution of event preparation and execution issues in a timely manner, ensuring minimal effect to participants. Track issues and escalate as necessary to ensure prompt resolution. Report issues that may risk event success to stakeholders. Create and execute solutions and changes to processes to prevent future issues.
Ensure proper review and approvals for all event phases from Director, Client Events Strategy Team, and other relevant stakeholders.
Gather and analyze event feedback. Prepare debrief reports of findings for BMC and business unit management.
Ensure all activities are in compliance with applicable rules, regulations, policies and procedures.
Additional responsibilities as requested.

Qualifications

Bachelor's Degree in Marketing related field required
2 - 5 years of experience in events marketing required
Financial services industry experience preferred
Experience in/working knowledge of investment banking and private wealth businesses preferred
Advanced events marketing skills
Advanced project management and prioritization skills, including use of project management technology tools
Strong written and verbal communication skills
Strong organization and time management skills
Ability to adapt to changing situations and apply critical thinking to solve issues
Ability to build relationships and collaborate cross-functionally
Knowledge of events marketing best practices
Attention to detail and quality
Proficiency in Microsoft Office, Salesforce and Cvent

A reasonable estimate of the current base salary range at time of posting is below. Base salary does not include other forms of compensation or benefits. Actual base salary within the specified range is based on several factors, including but not limited to applicant's skills, prior relevant experience, specific degrees and certifications, job responsibilities, market considerations and, if applicable, the location of the position.

This role is eligible for either a discretionary annual bonus (based on company, business unit and individual performance) and/or commission-based incentives.

Our featured benefit offerings include medical, dental and vision coverage, employer paid short & long-term disability and life insurance, 401(k), profit sharing, paid time off, Maven family & fertility benefit, parental leave (including adoption, surrogacy, and foster placement), as well as other voluntary benefits.

Salary Range

$66,300—$80,000 USD

William Blair is an equal opportunity employer. It complies with all laws and regulations that prohibit discrimination in employment practice because of race, color, religion, creed, ancestry, marital status, gender, age, national origin, sexual orientation, unfavorable discharge from the military service or on the basis of a physical or mental disability that is unrelated to the employee's ability to perform the duties of the job applied for. EOE m/f/d/v

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