Diligent is seeking a Senior Field Marketing Manager (AMER) to lead and execute regional marketing strategies that drive brand awareness, generate demand, and support revenue growth across the AMERS region. This individual will be instrumental in localizing campaigns, managing events, engaging customers, and partnering closely with sales and customer success teams to drive measurable business outcomes.
Key Responsibilities
- Strategic Field Marketing Execution
- Design and execute localized field marketing programs tailored to the governance space, including messaging, campaigns, and in-market activations
- Develop and manage multi-channel lead generation initiatives that increase MQLs, accelerate the pipeline, and drive conversions
- Support product launches and new feature rollouts by tailoring communications and promotional efforts for regional impact
- Customer Engagement & Brand Development
- Build brand visibility and strengthen Diligent’s presence through strategic community engagement and event-driven initiatives
- Organize and execute customer-focused programs such as user groups, training sessions, and executive briefings to drive retention and upsell opportunities
- Foster strong relationships with customers, partners, and influencers to create brand advocates and referral opportunities
- Event Planning & Management
- Plan, promote, and execute regional events—including trade shows, roadshows, webinars, and executive roundtables—aligned with global and regional business objectives
- Ensure events are impactful, on-brand, and deliver ROI through lead capture, engagement, and conversion
- Cross-Functional Collaboration
- Partner closely with regional sales, product marketing, digital, and content teams to align on messaging, target audiences, and go-to-market plans
- Act as a strategic bridge between global marketing teams and regional stakeholders to ensure alignment and adaptability in execution
- Performance Tracking & Budget Management
- Establish KPIs for owned field marketing activities and regularly report on campaign performance, lead conversion, pipeline impact, and ROI
- Manage own marketing budget efficiently to maximize return and align with growth strategies
What We're Looking For
- 5+ years of B2B marketing experience, with a focus on field or regional marketing, preferably in SaaS, governance, or enterprise tech
- Proven track record of creating and executing successful demand generation and customer engagement programs
- Strong event management skills—from concept through execution to post lead follow up—with measurable business outcomes
- Excellent cross-functional collaboration and stakeholder management skills
- Data-driven mindset with proficiency in marketing analytics, CRM, and campaign tools (e.g., Salesforce, Marketo, HubSpot)
- Experience managing and developing high-performing teams
- Ability to thrive in a fast-paced, matrixed environment with a high degree of ownership
- A curious mindset and a strong interest in leveraging AI tools and automation to enhance marketing efficiency, personalization, and impact
Key Outcomes
- Increased lead volume and pipeline progression from localized campaigns and events
- Stronger brand presence and market penetration across the AMERS region
- Improved customer retention and upsell through tailored engagement strategies
- High-quality event execution with clear attribution to pipeline and revenue
- Effective budget use and continuous campaign optimization based on performance insights
