Position Overview
Diligent is looking for a Marketing Campaign Manager to lead high-impact campaigns that drive growth, accelerate adoption, and elevate our position in the market, especially as we bring AI-powered innovations to life.
We’re looking for a strategic operator and creative leader—someone who has led product launches, built repeatable campaign frameworks, and partnered cross-functionally in a dynamic SaaS environment to bring integrated campaigns to life and align teams around a shared GTM vision. You’ll report to the Director of Solutions Marketing and work closely with product marketing, demand generation, field marketing, and content teams to drive coordinated go-to-market execution.
If you thrive in high-growth environments, take initiative, and are excited to shape how cutting-edge AI solutions show up in market, we want to hear from you.
Key Responsibilities
- Lead Integrated Campaigns: Drive the strategy, planning, and execution of high-impact marketing campaigns that support new product launches, regional initiatives, and sales motions - with a strong focus on AI-powered innovation.
- Campaign Development: Develop campaign briefs, frameworks, and timelines in partnership with cross-functional stakeholders, ensuring each campaign aligns with business priorities and delivers measurable outcomes.
- Cross-Functional Partnership: Collaborate closely with product marketing, field & events marketing, digital, content, and sales to build cohesive, persona-aligned campaigns that drive awareness, engagement, and conversion throughout the buyer journey.
- Go-to-Market Content Creation: Build campaign-ready assets that support full-funnel execution and enable field activation—ranging from solution briefs, customer case studies, and pitch decks to website copy, video scripts, and sales outreach sequences.
- Optimize & Scale: Monitor campaign performance in real time, identify opportunities to iterate, and scale successful motions with repeatable playbooks, standardized briefs, and campaign calendars.
- Operational Excellence: Own and improve campaign processes, documentation, and planning cadences to drive alignment, efficiency, and speed to market across teams and regions.
- Audience & Market Insights: Leverage buyer insights, market research, and competitive intelligence to inform campaign strategy, refine messaging, and ensure relevance across segments, regions, and personas.
- Performance Reporting & ROI: Deliver clear, data-driven reporting on campaign results—including pipeline impact, engagement metrics, and ROI—to inform stakeholders and guide future investment decisions.
Required Experience & Skills
- 7+ years of B2B marketing experience with a strong focus on integrated campaign development and execution—ideally within SaaS or enterprise technology.
- Proficiency with AI tools and a forward-thinking mindset for integrating AI into campaign planning, execution, and performance optimization.
- Proven ability to lead full-funnel campaigns across global markets, diverse personas, and multi-channel execution.
- Demonstrated success building and scaling campaign frameworks aligned to business goals.
- Strong collaboration skills and cross-functional experience working with product marketing, sales, demand generation, and content teams.
- Deep understanding of the enterprise buyer journey and how to map messaging and tactics across personas, industries, and regions.
- Fluency with tools like Salesforce, Marketo, 6sense, Wrike, and other enterprise platforms.
- Exceptional writing, storytelling, and presentation skills—with the ability to translate complex solutions into compelling narratives.
- Strong organizational skills and project management abilities with high attention to detail.
Preferred Experience & Skills
- Experience working in a matrixed global organization, collaborating across geographies and departments.
- Exposure to governance, risk, or compliance industries or regulated verticals such as financial services, healthcare, or energy.
- Familiarity with account-based marketing (ABM) and customer segmentation strategies.
- Proven ability to manage multiple projects simultaneously, balancing strategic thinking with tactical execution in a fast-paced environment.