The Participant Financial Success Marketing and Communications organization manages the development, strategy, execution, and integration of B2C and B2B2C retirement plan participant marketing efforts aligned with multi-year business strategies. We are recruiting for two Executive roles within this organization, one leading
Direct to Participant Marketing (B2C) and one leading
Plan Sponsor Partnership Marketing (B2B2C).
As a
Direct to Participant Marketing (B2C) Executive you will:
- Lead a team of marketing strategists to design and execute all scalable participant marketing campaigns
- Ownership for scalable (all-plan) participant engagement communications – e.g. plan action (enroll), promotion of self-directed products (financial wellness).
- Ownership for scalable (all-plan) in-plan advice and Personal Investor product campaigns to participant only audiences, inclusive, e.g. multi-channel campaigns and nudges, digital on-ramp design and “hero placements”
- Crossover marketing “oversight” – Provide strategic direction and input to ensure crossover journeys are “coherent, seamless, and reflective of the workplace channel” for participants who also have retail investment accounts with Vanguard.
- Define and deliver marketing and communications strategies to our targeted audiences, using a mix of experiments to learn and campaigns to scale and automate
- Build brand awareness and establish enduring relationships with retirement plan participants as well as improve client and participant satisfaction
- Increase consideration of Vanguard’s in-plan and out-of-plan offers with participants and plan sponsors
- Drive conversion of products and services relevant to the plan and participant moments that matter
- Partner with cross-functional teams to develop technology, processes, and platform enhancements to ensure long-term sustainability
- Deepen use of data to trigger on key moments that matter to develop compelling, timely, and personalized marketing campaigns
What it takes:
- Minimum eight years related work experience with five years of marketing experience.
- Undergraduate degree in Marketing or equivalent experience required.
- Graduate degree preferred.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
