The Opportunity
As a Product Marketing Consultant, you will be responsible for managing comprehensive marketing campaigns to meet business objectives for the annuity product line. This role contributes to the project planning for major initiatives, including participating in the product development and deployment process, and engaging marketing centers of excellence and stakeholders in marketing campaign development. You will also have a strong understanding of marketing fundamentals, annuity insurance products, proven creative writing skills, and the ability to build relationships and collaborate closely with business partners and stakeholders.
The Team
This role is part of the Product Marketing Strategy group that is responsible for crafting clear and compelling stories, and comprehensive omni-channel marketing campaigns to drive product sales by increasing financial professional, partners, and client engagement. We are a highly collaborative team that supports marketing needs across all MassMutual product lines and distribution channels. We work in a fast-paced environment with a strong focus on attention-to-detail, agility and follow-through. We are motivated by helping the organization achieve business results through creative problem solving, the courage to try to new things, and always looking to optimize our work. MassMutual is looking to grow their household penetration and overall revenue through new and existing distribution channels over the next five years, and we are integral to that strategy. If you are looking to be part of a team focused on building innovative financial solutions for current and future clients’ needs, you will fit right in.
The Impact
- Assists in building of product marketing strategies for a product line to drive sales results for the business
- Participates in product development and, product deployment, to drive customer-centricity in our product roadmap
- Builds learning and development strategies for our advisors to better understand our products and how they work to achieve their clients’ goals
- Develops core product collateral to easily communicate how we meet client and financial professional needs
- Leads marketing center or excellence partners in key marketing planning activities including integrated marketing campaign development to drive efficiency and effectiveness in our go-to-market strategies
- Engages distribution teams and business stakeholders for buy-in and input
The Minimum Qualifications
- High School Diploma
- 7+ Years of experience marketing annuity insurance products to advisors and consumers or in education and development for advisors of financial services products
- Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA
The Ideal Qualifications
- Bachelor's Degree
- Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
- Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
- Omni-channel marketing campaign development for B2B and B2C audience
- Proven written communication skills, with demonstrated creative content development
What to Expect as Part of MassMutual and the Team
- Regular meetings with the Product Marketing Team
- Focused one-on-one meetings with your manager
- Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQIA+, veteran and disability-focused Business Resource Groups
- Access to learning content on Degreed and other informational platforms
- Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits
MassMutual is an equal employment opportunity employer. We welcome all persons to apply.
If you need an accommodation to complete the application process, please contact us and share the specifics of the assistance you need.
California residents: For detailed information about your rights under the California Consumer Privacy Act (CCPA), please visit our California Consumer Privacy Act Disclosures page.
