Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.
The Associate Vice President of Social Media will lead the development of platform storytelling that brings Blackstone’s brand, ideas, and impact to life across social media channels. This role is responsible for evolving how Blackstone shows up in social channels through human-led storytelling and clearly ladders to firmwide brand and business objectives.
The AVP will own the end‑to‑end social content lifecycle, from creative concepting and editorial direction through execution, publishing, and measurement. This includes developing creative—shaping narratives, editing and packaging content, and guiding tone and voice—while also partnering with internal and external creative teams, agencies and marketing partners to scale high‑quality output.
This role will be expected to help keep Blackstone on-trend and up to date with platform changes. You’ll balance creative instinct with strategic discipline to drive engagement and spark conversations with our target audiences.
Responsibilities
- Oversee the development of social‑first content across formats, including short‑form and long‑form video, still photography, social graphics, and modular assets designed for reuse across channels
- Evolve the editorial and creative direction for Blackstone’s social platforms, ensuring storytelling is human‑led, platform‑native, and aligned to firmwide brand and business objectives
- Identify and activate emerging social trends, platform features, and creator opportunities that are relevant, credible, and additive to Blackstone’s brand
- Manage employee advocacy program, enabling employees to participate in social storytelling in a way that is authentic, compliant, and brand‑aligned
- Translate performance data and audience insights into clear, actionable recommendations that continuously refine content strategy and maximize brand impact
- Brief and manage creative agencies to produce high‑quality, social‑first content for organic and paid distribution
- Collaborate with cross‑functional partners to inform critical content decisions, using audience insights and platform knowledge to guide recommendations
- Maintain and manage global social media playbook and best practices
- Oversee social operations and governance, including publishing workflows, content calendars, and approvals
- Drive meaningful two‑way engagement across social touchpoints, actively managing conversation in comments, direct messages, and community interactions
- Supports the strategy and execution for executive/senior‑leader social profiles, shaping narratives, content cadence, and engagement approaches that build credibility, thought leadership, and trust
Qualifications
- 5+ years of experience in social media management with proven experience to own end-to-end digital storytelling
- Exceptional writing, editing, and storytelling skills, with a sharp eye for tone, voice, and brand consistency
- A true digital professional who understands what cuts through in social media today, and can thoughtfully adapt trends for a global asset manager
- Strong cross‑functional collaborator, comfortable partnering with communications, marketing, creative, legal, and senior stakeholders to inform content strategy
- Highly organized, detail-oriented, proactive, and comfortable operating in ambiguity
The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.
Expected annual base salary range:
$105,000 - $175,000
Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. For roles located outside of the US, please disregard the posted salary bands as these roles will follow a separate compensation process based on local market comparables.
Additional compensation and benefits offered in connection with the role consist of comprehensive health benefits, including but not limited to medical, dental, vision, and FSA benefits; paid time off; life insurance; 401(k) plan; and discretionary bonuses. Certain employees may also be eligible for equity and other incentive compensation at Blackstone’s sole discretion.
Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.
If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).
Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:
Attending client meetings where you are discussing Blackstone products and/or and client questions;
Marketing Blackstone funds to new or existing clients;
Supervising or training securities licensed employees;
Structuring or creating Blackstone funds/products; and
Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.
Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis. Please speak with your Blackstone Recruiting contact with any questions.
To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.
