The Marketing Operations leader will be responsible for overseeing the operational aspects of the marketing department enhancing the effectiveness of marketing efforts through the strategic use of technology, data analysis, and process optimization. You will oversee the strategic management of our Marketing Technology stack, including over two dozen SaaS solutions (marketing automation, workflow management, social media management and more) as the MarTech Product Owner. You will assist with the evaluation, integration, and utilization of new and existing capabilities to improve marketing effectiveness and efficiency while ensuring that all tools are running safely and securely. This position requires someone who is passionate about digital and data-driven marketing, who can bring creative and bold new ideas to life, and who will deliver superior results consistently.
In This Role You Will
- Drive day-to-day product management decisions, build relationships with key stakeholders, meet deadlines and communicate priorities and updates.
- Transform business objectives and product strategies, together with the needs of stakeholders, into specific actionable requirements for technology teams.
- Ensure that the backlog is up-to-date and prioritized to keep team effective and focused on delivering the highest priorities. Create and refine backlog, stories, acceptance criteria. Prioritize with input from various stakeholders.
- Evaluate emerging marketing technologies and trends to keep our tech stack competitive.
- Develop roadmaps, goals, strategic platform governance, project plans and recommendations
- Ensure tools are running safely and securely, in alignment with privacy and compliance guidelines.
- Monitor performance of existing tech stack, troubleshoot issues
- Collaborate with internal teams to optimize landing pages and marketing funnels.
- Develop relationships with enterprise-wide stakeholders to better understand the market, customers and products.
- Partner with stakeholders to articulate project/enhancement needs, capturing the value and clearly defining KPIs/success metrics that align with product vision and business goals
- Lead project management function to:
- Implement marketing automation tools streamlining repetitive tasks and improving campaign efficiency
- Create standardized workflows and processes that ensure all marketing activities are aligned with the overall marketing strategy
- Increase the use of analytics and prospect and customer data to improve demand generation and lead generation
Job Qualifications
- Previous leadership experience
- Expert-level understanding of digital marketing, marketing automation
- Experience managing SaaS vendor relationships, account-based marketing tool, Salesforce Marketing Cloud and/or Adobe Workfront experience a plus.
- Familiarity with agile models and scrum processes.
- Ability to communicate complex concepts in easy-to-understand terminology.
- A team-mindset and penchant for collaboration.
- Know how to influence teams to deliver great customer experience without authority.
*Internal Securian Financial job title for this position is Product Sr. Manager*
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you're in a commutable distance (90 minutes) you'll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.
The Estimated Base Pay Range For This Job Is
$124,000.00 - $230,000.00
Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a with a member of the Securian Financial Talent Acquisition team.
Paid Time Off
Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job - it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:
- We want you to take time off for what matters most to you. During your first year of hire, you receive a prorated bank of personal days and vacation time depending on your month of hire.
- Leave programs: Securian's flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian's 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
Health insurance: From the first day of employment, associates and their eligible family members - including spouses, domestic partners and children - are eligible for medical, dental and vision coverage.
Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:
- Mental Wellness and Disability
- Pride at Securian Financial
- Securian Young Professionals Network
- Securian Multicultural Network
- Securian Women and Allies Network
- Servicemember Associate Resource Group
For more information regarding Securian's benefits, please review our Benefits page.
This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.
Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).
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