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Job Description
Your Team
The Growth & Engagement Marketing team leverages the latest martech and digital strategies to connect client needs with our capabilities. We aim to enhance and improve our client’s experience and buying journey across all our digital touchpoints, using multi-market campaigns and innovative channel activation to achieve commercial results.
Your Role
The Digital Activation, Associate Director will evolve and deliver on our paid media strategy across North America and EMEA to demonstrate ROI on marketing budget and ensure Invesco’s visibility in the digital space supports our brand and product offerings in a client-centric way. The Digital Activation, Associate Director will also bring expertise in delivering a channel mix that uses a data-driven approach, razor-sharp segmentation, smart channel tactics, an omnichannel mindset, and advanced marketing technologies to drive demand generation, client engagement, and commercial impact in a regulated B2B environment.
You will be responsible for:
- Owning, evolving and executing our paid media strategy with the aim to effectively deliver measurable impact with key audiences by leveraging expert segmentation and targeting in all our paid media channels across the funnel.
- Maximizing overall engagement and commercial performance across social, paid search, programmatic, display, and native channels, as well as within our overall media plan, leveraging key tactics like cross-selling, ABM, retargeting, and personalization.
- Leading a team of channel specialists day-to-day to roll out the paid media strategy through marketing activities, as well as supporting their development within the business and their individual goals and ambitions.
- Managing a global agency partner, ensuring their consultation, recommendations and activation of channel activities bring an additional layer of competitive insights and innovative tactics to complement our internal strategies.
- Partnering with segment and market experts, as well as other marketing teams like content, brand, email, and automation to ensure channel strategies are aligned to broader marketing objectives and client experiences.
- Driving a data and analytics focused approach, in partnership with the analytics team, to develop and deliver in-depth channel reporting, analysis and insights, along with a robust test and learn program, to ensure channels are delivering on broader marketing objectives.
- Ensuring spend forecasting and budgeting for all channel activities are managed effectively, regularly optimized, and properly invoiced and paid.
The experience you bring:
- Proven experience driving strategic results in multichannel campaigns and activities across a variety of paid media platforms and regions, with an emphasis on personalized and automated client experiences across all channels and stages of the journey
- Experience in educating & promoting the value of paid media across a broad range of non-marketing stakeholders, generous with knowledge & time and to educate the business on subject matter expert topics
- Broad understanding of multi-channel marketing campaign best practices and a mindset for innovation & problem-solving
- Strong knowledge of reporting, targeting and tracking capabilities across paid media in an aim to reach the right audience, at the right time with the right message, while leveraging actionable insights to evolve best practices
- Strong knowledge of digital media platforms and tools across all channels
- Strong people management experience, preferably with an international team
- Curious with a passion to stay up to date on digital marketing strategies, best practices, and the competitive landscape
- Excellent presentation, written and oral communication skills in English, particularly the ability to synthesize complex issues or scenarios into easy-to-understand concepts and communicate to a variety of stakeholders (additional European languages a plus)
- Intrinsic collaborative, consultative and change management skills
The total compensation offered for this position, which includes salary and incentive pay, will vary based on skills, experience and location. The salary range for this position in New York City is $140k to $155k annually.
Full Time / Part Time
Full time
Worker Type
Employee
Job Exempt (Yes / No)
Yes
Workplace Model
At Invesco, our workplace model supports our culture and meets the needs of our clients while providing flexibility our employees value. As a full-time employee, compliance with the workplace policy means working with your direct manager to create a schedule where you will work in your designated office at least three days a week, with two days working outside an Invesco office.
What’s in it for you?
Our people are at the very core of our success. Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
- Flexible paid time off
- Hybrid work schedule
- 401(K) matching of 100% up to the first 6% with a discretionary supplemental contribution
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.
Invesco's culture of inclusivity and its commitment to diversity in the workplace are demonstrated through our people practices. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status. Our equal opportunity employment efforts comply with all applicable U.S. state and federal laws governing non-discrimination in employment.
