At Franklin Templeton, we’re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients’ achievements.
Come join us in delivering better outcomes for our clients around the world!
What is the Public Relations Associate Manager responsible for?
The Public Relations Associate Manager will be responsible for supporting and implementing comprehensive public relations strategies for the firm’s Digital Assets and ETF businesses. This role will involve managing media relations, crafting key messages, supporting public relations campaigns, and building strong relationships with stakeholders. The ideal candidate will have a background in public relations within the asset management industry, experience in private markets and/or alternative investments, strong communication skills, and a proactive approach to managing media and public interactions.
What are the ongoing responsibilities of the Public Relations Associate Manager?
Media Relations
- Build and maintain strong relationships with national, regional, and trade media outlets across print, broadcast and digital vehicles.
- Serve as the primary point of contact for media inquiries and manage media interviews, press releases, and other communications.
Strategy Execution
- With the support of manager, develop and implement PR strategies and campaigns for the firm’s Digital Assets and ETF businesses.
- Partner with internal stakeholders including the business leads and marketing.
- Create and manage a proactive media relations plan to increase positive coverage and manage any potential issues.
- Proactively develop and deliver strong pitch and story ideas to key journalists.
- Manage public relations agencies and work with team to deliver on KPIs.
- Prepare spokespeople for media interactions; represent FT Public Relations during interviews to ensure journalists receive the information they need and provide follow-up as necessary.
- Track industry news/developments and provide thoughtful assessments of ideas where the firm can add value on certain topics.
- Ensure that incoming queries are handled promptly.
Stakeholder Management
- Work closely with key stakeholders across the business areas.
- Act as a team player within the Public Relations team and support colleagues as necessary.
- Collaborate with Marketing to align on content and messaging as well as product initiatives.
- Partner with social media team on thought leadership for the social media program.
- Monitor developments of negative news/trends that become media topics and alert internal constituents as appropriate.
Content Development
- Oversee the creation of differentiated content, including press releases, op-eds, speeches, and media kits.
- Ensure that all communications are consistent with the company's brand voice and messaging.
Monitoring And Analysis
- Track media coverage and measure the effectiveness of PR campaigns using analytics and performance metrics.
- Provide regular reports and insights on PR activities, media trends, and industry developments.
What ideal qualifications, skills & experience would help someone to be successful?
- 5+ years of experience in public relations/corporate communications within the financial services industry.
- Knowledge of ETF products and some experience in digital preferred.
- Strong relationships with key financial media.
- Experience in developing and implementing public relations programs.
- Strong interpersonal skills and communications skills including the ability and desire to maintain open dialogues with multiple internal and external partners.
- Excellent writing and editing skills are required. The candidate must have experience in writing different types of communications vehicles including: press releases, media pitches, Q&As, social media postings, videos, etc.
- Must be able to handle multiple projects simultaneously and be able to pivot quickly between topics/issues.
- Experience in prioritization across responsibilities and in defining metrics as well as how to report results.
- Ability to move at a fast pace and maintain deadlines while maintaining a high quality of work.
Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary—designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $100,000.00 - $115,000.00.
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Experience our welcoming culture and reach your professional and personal potential!
Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.
Hear more from our employees
By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered. Learn more about the wide range of benefits we offer at Franklin Templeton.
Highlights Of Our Benefits Include
- Three weeks paid time off the first year
- Medical, dental and vision insurance
- 401(k) Retirement Plan with 85% company match on your pre-tax and/or Roth contributions, up to the IRS limits
- Employee Stock Investment Program
- Learning and Education Assistance Program (LEAP)
- Purchase of company funds with no sales charge
- Onsite fitness center and recreation center*
- Onsite cafeteria*
- Only applicable at certain locations
Learn more about the wide range of benefits we offer at Franklin Templeton
Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and existing employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.
Franklin Templeton is committed to fostering a diverse and inclusive environment. If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to accommodations@franklintempleton.com. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.
