Position Overview:
We are seeking a Senior Director, Product Marketing to lead the go-to-market (GTM) strategy for our Governance solutions. This role requires a strategic leader with deep expertise in governance, risk, and compliance (GRC), as well as strong experience in product positioning, messaging, and competitive differentiation. You will work closely with cross-functional teams—including product management, sales, customer success, and corporate marketing—to drive awareness, adoption, and revenue growth.
Key Responsibilities
- Develop and execute a comprehensive product marketing strategy for our Governance solutions, ensuring alignment with overall business goals.
- Own the go-to-market strategy, including positioning, messaging, and segmentation, to drive demand and competitive advantage.
- Partner with product management to influence the roadmap based on market insights, customer needs, and regulatory trends.
- Lead and mentor a high-performing product marketing team, fostering innovation and collaboration.
- Focus on Market Insights & Competitive Intelligence, conducting in-depth market research to understand industry trends, regulatory changes, and customer pain points related to governance.
- Monitor and analyze competitor offerings, positioning, and pricing strategies to ensure differentiation.
- Serve as a subject matter expert (SME) on governance, providing thought leadership internally and externally.
- Develop compelling sales enablement materials, including battle cards, pitch decks, case studies, and training sessions working closely with the commercial teams to refine value propositions and ensure effective communication of our governance solutions.
- Drive content marketing strategies, including whitepapers, blogs, webinars, and events, to establish brand authority in governance.
- Partner with demand generation and growth teams to craft targeted campaigns that resonate with governance professionals and decision-makers.
- Define and track key KPIs, including pipeline contribution, customer engagement, and revenue impact.
- Optimize marketing efforts based on data-driven insights and performance metrics.
Required Experience/Skills
- 10+ years of experience in product marketing within a SaaS or cloud-based environment, with a focus on governance, risk, and compliance (GRC) or enterprise software.
- Proven track record of developing GTM strategies and driving revenue growth through effective product marketing.
- Leadership role in a >$200m ARR company with proven recent experience in delivering hitting/exceeding financial targets.
- Strong understanding of governance practices and frameworks, compliance regulations (e.g., SOC 2, ISO 27001, GDPR), and risk management best practices.
- Exceptional storytelling, messaging, and positioning skills.
- Experience working cross-functionally with product management, commercial, and customer success teams.
- Ability to influence at the executive level and act as a thought leader in governance.
- Strong analytical mindset with experience in data-driven decision-making.
- Excellent communication skills, with the ability to present complex concepts in a clear and compelling way.
Preferred Experience/Skills
- Excellent written and verbal communication skills.
- Ability to excel in a dynamic environment and balance multiple priorities
- Strong creative, problem solving, and strategic thinking abilities
- Demonstrated ability to organize and prioritize work to drive results on-time, with high quality
- Exceptional critical thinking, analytical, and quantitative skills
- Proven experience leading and managing teams
- Previous experience with our target personas (general council, corporate secretary, legal ops, CFO and internal audit) and/or experience in the governance or entity management industries desired but not required
