Americas
Asset Management
New York
Lazard is one of the world’s leading financial advisory and asset management firms.
Our people make the difference. With just over 3,000 employees, our tight-knit community allows for professionals eager to learn and willing to teach to connect and grow together. We believe that diversity, equity, inclusion, and allyship are not just business imperatives — they are central pillars ofour employee experience. Our entrepreneurial culture and flat structure allow creative ideas and original concepts to drive our business forward — and for careers to take flight.
The Lazard Asset Management Marketing team is responsible for developing and delivering strategic marketing campaigns, across all client touch points, globally. We are seeking an experienced and innovative ETF Product Marketing Lead to develop messaging and collateral for our ETF Launch in the Americas. This is an exciting opportunity to shape the overarching foundation for Product Marketing and create a strategic roadmap to execute upon — and prioritize against — in partnership with the business to deliver top-tier marketing content.
The ETF Product Marketing Lead will act as a connect for stakeholders across the investment, sales, channel marketing and broader marketing team to deliver on the firm’s key ETF business objectives to drive commercial success. They will have a deep understanding of the US ETFs marketplace, needs of clients and be able to clearly articulate the benefits of our ETF lineup.
We’ll trust you to:
- Craft compelling product positioning, messaging, and storytelling that differentiate our solutions in the market and ensure consistent messaging across all marketing assets.
- Build and execute a holistic content strategy that measurably drives brand awareness and revenue
- Communicate the vision and value of our platform and drive sales enablement by creating persuasive sales collateral, toolkits, and supporting assets to bolster the brand and drive client acquisition
- Maintain a firm understanding of the ETF ecosystem with a strategic overlay that accounts for our distribution structure/approach and how we fit into the broader ETF marketplace
- Create and support new ETF product narratives across various content mediums, including presentations, brochures, digital-first written content, videos, and events
- Partner with channel marketing leads to maximize distribution and execute high-quality campaigns and marketing activities aimed at driving sales and client retention
- Use competitive analyses, sales feedback and client insights and usage data to drive ETF marketing strategy forward and ensure content is in line with relevant product offerings and demand
- Work collaboratively with Compliance to ensure all ETF-related marketing materials are in accordance with the latest FINRA and SEC rules and regulations.
You’ll need to have:
- 8 or more years of experience in financial services or a related industry, with a minimum of 5 years in the ETF marketplace or funds marketing
- Deep knowledge of the US ETF market and ETF product understanding across all asset classes
- Self-starter with the ability and desire to build something from the ground up
- Strong interpersonal communication skills and experience collaborating with multiple teams and stakeholders across all levels of the organization to build relationships and influence partners
- Outstanding organizational skills, consistently developing and meeting schedules, ability to prioritize and re-prioritize, and using good judgment in engaging business partners
- Strong storyteller and writer that can distill complex concepts into simple, concise, and compelling messages that resonate with target audiences
- Strong background in leveraging data to identify insights and assess content strategy across channels to deliver quality ETF content and materials
- Ability to learn quickly on the job to produce high quality work, thoughtfully, accurately and with a keen attention to detail
- Creative problem-solving abilities and solutions-oriented style
What We Offer
We strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance your commitments to career, family, and community. When you work for Lazard, you are working for an organization that cares about your unique talents and passions, and will continue to invest in the development of your career.
We expect the base salary range for this role to be approximately $130,000 - $150,000 USD. Various factors contribute to determining the actual base compensation offered, including but not limited to the applicant’s years of relevant experience, career tenure, qualifications, level of education attained, certifications or other professional licenses held, relevant skills for the role. Base salary is one component of Lazard Asset Management’s compensation package, which also includes comprehensive benefits and may include incentive compensation.
Inclusion at Lazard
Lazard is an intellectual capital business focused on delivering the best advice and solutions to clients. Achieving these objectives requires us to identify, develop and retain the best talent. A workforce comprised of people with varied backgrounds and experiences creates a rich diversity of thought that empowers us to challenge conventional wisdom, as diverse perspectives lead to better decisions.
Our appreciation of diversity’s strength is ingrained in our multicultural heritage. As a global firm that has grown organically from local roots in different countries, we have a deep tradition of respect for individual differences, which has been core to our success for 175 years.
The ongoing cultivation of an inclusive culture are essential to our continued growth. We are committed to sustaining an environment in which all employees – regardless of socioeconomic status, race, ethnicity, nationality, religion, gender, gender expression, sexual orientation, physical abilities, veteran or military status – can maximize their individual potential, as well as our collective success.
