Grayscale is a crypto-focused asset manager. We have over a decade of operational experience managing crypto funds and pioneered the model of offering exposure to cryptocurrencies in the form of a security. We’re proud of our crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking an accomplished Vice President, Communications to lead and elevate the communications function, ensuring alignment with our mission, values, and business goals. This role demands a strategic leader who can balance high-level messaging with operational execution, delivering impactful corporate communications across internal and external stakeholders. The ideal candidate will have 10+ years of experience in corporate communications, public relations, and executive support, with a proven ability to manage complex messaging across global markets and evolving platforms.
Responsibilities:
- Develop and lead a comprehensive corporate communications strategy that aligns with business objectives, enhances brand reputation, and drives stakeholder engagement.
- Serve as the principal communications advisor to the CEO and Leadership Team, providing strategic counsel on messaging, external visibility, and reputation management.
- Act as Grayscale’s spokesperson, maintaining strong relationships with top-tier media outlets and serving as a trusted point of contact for press, analysts, and industry influencers.
- Design and implement executive communication programs, including keynote speeches, thought leadership articles, and social media strategies to enhance leadership visibility and credibility.
- Oversee crisis communications and issues management, ensuring a rapid and thoughtful response to mitigate risks and protect the company’s reputation.
- Partner with internal teams to craft compelling content across multiple platforms, including blogs, press releases, white papers, internal newsletters, and investor communications.
- Lead proactive media and public relations initiatives, securing high-impact coverage in national and international outlets while managing reactive communications with agility and professionalism.
- Monitor industry trends, competitive activity, and media narratives to identify opportunities and risks, providing data-driven insights to inform strategic decision-making.
- Drive cross-functional collaboration with Marketing, HR, Product, and Sales teams to ensure consistent messaging across all touchpoints, both internal and external.
- Foster a high-performance communications team by mentoring and developing talent, setting clear goals, and promoting a culture of excellence, innovation, and continuous improvement.
- Establish metrics to measure the effectiveness of communications initiatives and deliver actionable insights to enhance future efforts.
Prior Experience/Requirements:
- Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
- 10+ years of progressive experience in corporate communications, public relations, or a related field, with at least 5 years in a leadership role within Asset Management or Financial Services.
- Proven ability to design and execute global communications strategies that drive business impact.
- Deep experience in media relations, including a strong network of relationships with journalists, analysts, and industry influencers.
- Exceptional strategic thinking and storytelling skills, with the ability to translate complex topics into clear, compelling narratives.
- Strong executive presence, with the ability to inspire confidence and build trust with internal and external stakeholders.
- Proficient in leveraging analytics and data to measure and improve communications performance.
- Ability to operate in a fast-paced environment.
- Experience in Asset Management and / or Financial Services preferred.
- Experience in a high-growth, entrepreneurial environment preferred.
- Passion and interest in the digital economy preferred.
