About This Role
Wells Fargo is seeking a Lead Marketing Consultant in Consumer, Small & Business Banking as part of Wells Fargo in CSBB Marketing. The role will be responsible for strategically driving the body of work for Business Banking to include the creation of Awareness/Consideration-driving campaigns that will run on TV, radio and digital media in close partnership with agency partners. Learn more about the career areas and lines of business at wellsfargojobs.com .
In This Role, You Will
- Lead the strategic thinking of advertising campaigns that target small business owners. This includes identifying the insight, developing the messaging strategy based on the product value propositions.
- Lead complex initiatives and work with cross-functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact
- Make decisions in projecting or forecasting future marketing needs
- Ensure campaigns adhere to legal, compliance, privacy regulations and policies working regularly with these teams
- Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables
- Understand the competitive landscape and identify white space opportunities
Required Qualifications:
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:
- Strong presentation skills to senior leadership
- Experience with the small business owner audience and/or B2B
- Strong creative and/or advertising agency experience, partnering and leading ad agencies through campaign development
- Strong cross channel marketing campaign experience
- Strong strategic marketing background
- Strong pulse on trends, audience insights, cultural shifts
- Ability to execute on campaign strategy, including partnering with legal and compliance through the process
- Experience writing and leading client input briefs, with a strong ability to succinctly provide relevant information for an agency partner - i.e., identify audience insights, value propositions, and effectively connect these elements to drive impactful campaigns.
- Experience with post campaign analytics, ability to optimize creative based on results
- Forward-thinking, anticipating what's next and how to drive greater audience engagement
Job Expectations:
- This position will require onsite presence at one of the locations listed below in a hybrid work schedule
This position is not eligible for Visa sponsorship.
Posting Locations
- 401 S Tryon St, Charlotte, NC
- 150 E 42nd, New York, NY
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $206,100.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:
20 Dec 2024
- Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants With Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment And Hiring Requirements
- Third-Party recordings are prohibited unless authorized by Wells Fargo.
- Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
Reference Number
R-417003-2
